Any organization, be it a start-up, small, medium or huge can meet business objectives only with the means of IT projects. While this may appear like a tiny and obvious element of the equation, the techniques used to execute these projects is where the struggle lies in which many fall down.

So much so that one in three business leaders think they are already over-spending on digital projects. Keeping this in mind, let’s dive into the list of the imperative tips, and prior examples of attaining success.

Why IT projects fail

But before we jump in to know about how to succeed, it is extremely worthwhile to understand the common midpoints where digital transformation cases have failed. They provide an excellent grounding on the key matters you can’t avoid.

The five most common issues are:

1. No early testing

2. No outside perspective

3. No clear goals set

4. No commitment to any methodology

5. No updating

The on time and on budget IT projects

Despite the heavy rush of finishing the extensive-scale IT projects, there has been a pure mess to succeed on many aspects.Confused?Research from the University of Oxford and McKinsey illustrates that big projects tend to go so wrong that they can endanger the survival of the business.Here are some explicit figures:

5 ways to deliver game-changing IT projects

Below is the list of top 5 ways to create an environment to win: we call it “The IT projects checklist”

1. Be agile

In advanced project management, agile is the king.

Infinite companies are shifting from the traditional to user-focused project management — and for better.

Agile projects exceedingly expedite the time to market by lessening the delay between the alpha and beta testing and thereby delivering a viable product. Switch long processes for smaller, more agile scrum teams that operate through sprint cycles to deliver shorter but functional feature enhancements on a repeated basis.

This method of working is made considerably easier with the various benefits of cloud computing. For instance, if you look at the advantages of running models in the Microsoft Azure, where you are able to understand how changes could react and respond at a global scale.

2. Accept the mistakes

You will surely hit a roadblock. As a matter of fact, you may likely run into a lot of them and at times simultaneously at the same time. Not a single project in the history of project management, business, IT or whatever, has ever attained success without running into some problem by the way.

Consider NASA’s Mars Climate Orbiter for instance — it crashed just because the two teams employed two separate units of measurement. It was indeed a very costly mistake, but it never did hold NASA back from launching their future missions. As soon as you realise your mistake, accept it, learn from it and grow.

3. The Perfect Timing Matters

You often have an amazing idea for a game-changing IT project but somehow you just don’t find the right time. The most important step you can take in such a situation is to simply step back. Don’t rush on with the project, no matter how enthusiastic you are to start — respect time and prioritise.

Sometimes, patience begets a neat, smart and better outcome. You need to admit that what you’ve now is more compelling than what you might create later.

4. Avoid scope creep

The key to providing a game-changing IT project is remaining within your fundamental scope.

Of course, if you apprehend that what you’re attempting to accomplish is unlikely then a change of scope may be necessary.

Scope creep — the inclination to attach more provisions to a project as it advances. This can be extremely damaging. You can use an MVP (minimum viable product) to test the demand and feasibility.

5. Be bold

When it comes to the real visionaries of today, the first person that pops up in ou mind is Elon Musk.

He has achieved a magnificent amount of innovation to land a rocket on a boat from PayPal
In the TED Talks (video below), he explained SpaceX and his electric car ventures. In this video, he also allows us to sneak into his ‘framework of thinking’ that is important for anyone who wants to be the change-maker or game-changer.

Our strategy to a result-based solution framework

To plan, accomplish and review ‘game-changing IT projects’, we have designed a framework that can prove to be vital to drive result-based success.

Listed below are the 5 steps:

1. Discovery & analysis

The part of the process requires a clear articulation of the desired results

This stage involves:

• Necessities understood/ prioritised
• Full & documented opinion of the problem statement and aspired outcomes
• Sizing the following phases
• A Detailed panning

2. Design & PoC

The proof of concept provides a solid journey and plan.

This stage involves:

• The migration process, conceived and engineered
• Prototype ecosystems built (where applicable)
• System testing and approval

3. Build

Here the theories and suggestions are examined and initial user tests are analysed.

This stage involves:

• Ecosystems fully assembled to specification
• User acceptance inspections
• Adoption training/program
• Processes ready and Migration tools

4. Transition

Creating a secure solution that doesn’t disrupt the behaviours of the team members by a staggered approach, executes the agreed build.

This stage involves:

• Communications and Migration plans
• Business adoption
• On-Boarding

5. Operate

Lastly, with the operation, one must manage the project in the context of probable adjustments that may occur post-transition.

This stage involves:

• Managed service
• IT handover
• System run books
• Project closure

Final Words: IT projects demands to be well acknowledged

The true competitors in the businesses are the ones who search for ways to conquer it all. It won’t be simple, and also won’t happen overnight, but when you succeed it’s unquestionably worth the struggle. So, don’t simply play along but be a game-changer and change maker

To cut short: consider all viewpoints of future IT projects thoroughly and the value they provide. For rest, trust Mobulous, the revolutionary changemaker and gamechanger in the world of IT, catering to diverse sectors like e-commerce, healthcare, education, real-estate for app development, IT solutions, marketing, etc. with a global vision and reach.

Have Queries! Reach us today.

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In the wake of the current era of digitalization and technological advances, the dining experience is shifting to become mobile. After all, why go out at all when you order your favourite cuisine from the best restaurants delivered to your doorstep, with just a click of a button? This new experience brings in new opportunities for restaurant owners to capitalize on the growing demand for an enhanced, digitized dining experience.

This article will focus on some must-have features of customer-facing restaurant apps and a step-by-step guide on how to create a restaurant app.

Let’s get going!

The must-have restaurant app features

The features of an on-demand restaurant app may vary depending on the niche (restaurant-finder, online food delivery, etc.) and its business model, the below mentioned are the core features of a typical customer-facing restaurant app include:

• A digital menu with images and detailed description
• Table reservation
• Order placement (for takeout orders/delivery)
• Payments (both the order payments and tips)
• A loyalty program and promotions (special offers and deals, coupons, etc.)
• Customer support: in-app chat for feedback, reviews, and complaints
• Push notifications (location- or context-aware offers, and timely updates on the order status)

In addition, there are other features that can be added during mobile app development to add on to the overall user experience, like:

• Waiter call
• Repeat order (re-order your previous menu in one click)
• Feedback, user reviews and ratings
• GPS tracking for order delivery
• Gamification features – a system of achievements, challenges, and tournaments where users can earn in-app currency that can be used to pay for the orders
• Social media sharing
• Third-party integrations (e.g. the ability to request an Uber without leaving the app as soon as an order is paid for).

How to develop a restaurant app: A Step-by-Step Guide

Mobile app development is a significant move for any business that aims to go digital. Just like any other software development project, developing on-demand apps for restaurants also require reliable tech expertise and professionalism.

To begin with, let’s understand the best steps to start your on-demand restaurant business to save your time and resources in the long run.

1. Find your Niche

As mentioned above, there are numerous opportunities for you to seize Online business is a growing market. Understand and analyze the current demands to make sure your app serves the purpose, identify a particular pain are that your audience faces, and bring a solution for the same. Try to solve an issue and be useful, offering value, and not just sales. This will increase your chance to compete with the well-established market players.

2. Think the logic through

This is the phase of creating a definite plan. You need to finalize and write down all your app requirements. Have a comprehensive and detailed specification handy. This will help you to communicate your needs and expectations clearly to the app development team who will be taking care of the design and development.

3. Visualize your concept

Once you have finalized and documented all your requirements for mobile app development, you can now move on to create your app design and finalize its user flow.
You can also create an interactive prototype of your app and release it for beta testing to check and review its usability. This will provide you with a more solid judgment of how the final delivery of the app will look and feel which can also help you to pitch your idea to the investors before building an MVP.

4. Build and test

Finally, you can now perform all of the features, according to the specifications and design. You may seek the help of a professional mobile app development company like Mobulous, who is best in creating award-winning apps.

One more essential aspect of producing a thriving restaurant app is quality assurance. Make sure each separate feature and every single element of your app is completely examined before you go live. Otherwise, you put all your invested efforts and resources at risk.

5. Improve and scale

Once your app is live, you must utilize your user feedback to the maximum to boost the product value and enhance your customer experience. You can also implement some extra value-added features that can take the customer’s food ordering experience from your app to the next level.

Once you begin to gain traction and increase brand visibility, you can move forward to expand your app’s target market by increasing your reach into new locations as well.

Grow your business with a holistic and award-winning restaurant app developed by Mobulous

The aforementioned benefits for restaurant app development listed in this article are just the tip of the iceberg. There are many more possibilities for restaurant owners to build their business using the latest technologies and the best mobile app development company.

Mobulous is one of the best mobile app development company in India that is known for delivering innovative mobile apps built on state-of-the-art technology and holistic experience. We are a robust and creative mobile app developer providing winning solutions.

Be it a full-fledged online restaurant management system or on-demand customer-facing mobile app for deliveries or reservations, we have the expertise and the experience to bring any of your ideas to life.

Our team of aces has developed mobile apps for a variety of enterprises and sectors including on-demand applications, healthcare, e-commerce, dating apps, real estate, e-learning, job portals, and much more.

Have an app idea? Reach us today.

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Web technologies continue to unfold with more refinement, ease of use, flexibility, and innovation set. Mobility is one of the key driving powers behind the evolution of new technologies and design principles for web development. Two technologies in today’s digital age earned a lot of recognition from the FrontEnd development organizations globally. Most developers do not need to make any guesses about them. It is definitely Angular and Reacts.

Angular as a framework has gone from force to force and has crossed through numerous updates or value adds. Even React also proceeded to get more extra fine-tuned as it gained overwhelming acclaim since the initial days of the launch. Both of the technologies have made the life of developers much easier by enabling reusing, refactoring, and maintaining the code by a component-based or modular architecture. Apart from these agreements, they have a lot of disagreements as well.

Considering both of these similarities and dissimilarities, here we are going to provide a comprehensive comparison between the Angular and React and their corresponding core programming languages.

The Basics

Let’s begin with the basics. Angular has been designed by Google from AngularJS by preceding the Typescript as the core language rather than the JavaScript of AngularJS. Way behind when the learning curve of JavaScript was regarded as very important by most developers, this was a welcome move to fast-paced learning and development. Most of the organizations giving Angular development service for a long time now, know how this helped to develop their core strength.

On the other hand, React emerged as a delightful shift in the cosmos of frontend application development. Thanks to its unique trust in virtual DOM to incorporate, update, and scale variations in the apps more agile than ever before. React introduced by Facebook instantly took over the web and mobile app development and at present, about 50% of web apps are created with React.
Is the comparison debatable?

Angular as a framework has gone from force to force and has crossed through numerous updates or value adds. Even React also proceeded to get more extra fine-tuned as it gained overwhelming acclaim since the initial days of the launch.

React library is too a JavaScript library but it can be employed by applying JSX language as well. Typescript is an extra polished language stemmed from JavaScript while JSX is also JavaScript but it comes adorned with the extension of XML syntax.

According to several developers, the comparison between Angular and React is itself a question and similar to the comparison of Mangoes with Oranges. There is a dint of truth in this. Actually, Angular is a framework and React is a library and so the correlation doesn’t give too many scopes to distinguish.

When using a library, the learning curve is not too much and moreover, you can blend the same library with another one. But while framework, you require to uncover the hard way of adhering to the standards in many aspects. While Angular gives you entire architecture with modeling, viewing and controls, React, on the other hand just gives ‘View’ portion and for handling states and data storage you may utilize Redux or Flux. So, with React you have more extra independence and comfort while the learning curve is lower.

Understanding the difference

• Data Binding

While data binding is well-known to both of them, Angular only aids two-way data binding, in contrast, to React which adheres to one-way data binding. With the Angular, any change made with the mode or view affects one another. With the React, the variations in the model only can impact the view but then it doesn’t happen the other way.

• DOM

Another major difference is how the DOM or the Data Object Model of the respective web app is used. There are basically two provisions of using a normal DOM of the browser or the virtual DOM.

Angular depends on the DOM of the browser and React relies on the virtual DOM. In this regard, React enjoys a more worthwhile position, all thanks to the virtual DOM. Any modification can be included in real-time without rendering the complete browser DOM. Basically, Virtual DOM acts as a processing layer to incorporate the changes instantly into the browser DOM. With Angular, any variation requires to be rendered through the complete browser DOM, making the development process much sluggish.

• Language

Though both are primarily JavaScript-based technologies, their core languages now have significant differences. Angular is originally AngularJS which is a JavaScript framework but has been further improved to make use of a more user-friendly TypeScript.

React library is also a JavaScript library but it can be employed by using JSX language as well. Typescript is an extra refined language stemmed from JavaScript while JSX is also JavaScript but it comes equipped with the extension of XML syntax.

• Dependency Injection

In a data binding environment often the dependency injection is seen as less important but its role in decoupling the code for mock-ups and tests makes it inescapable. Angular by backing dependency injection assists to build life cycles as per the web stores. Though React doesn’t back this feature, disparaging components through a common app state are very much likely with the library.

• Simple and easy to learn code

When it comes to simplicity, React stands out with extremely easy to follow code structure. But setting up a project in React may demand a lot of time. In complete contradiction, Angular is a pretty complex framework and demands some time for the developer to get practiced to it. The complexity gets greatly intensified by a lot of third-party libraries and their corresponding syntax.

React vs Angular: which type of apps suit them?

Based on the above-mentioned traits, each technology is fit and apt for some specific types of apps. Apps with requirements for more extra high-speed rendering and compelling and dynamic quality will find React more suitable while complex and multi-layered apps with needs for enterprise-grade stability may discover Angular more proper.

React:

Building dynamic apps: When it comes to developing dynamic applications, React thanks to its agile-rendering virtual DOM gets as more well-equipped than Angular. The partial and swift rendering ability of the React increases the performance of the application remarkably. When with React you can simply incorporate the minute change of a single component without rendering all the components again, Angular just needs rendering the elements of the whole app on the browser DOM.

Single Page Apps: Simply because React works excellent for loading a page quicker while incorporating changes, its ideal for the single-page apps.

Native Mobile apps: React because of its prompt-rendering skill and flexibility to operate with other libraries for supplementary features, is often favored for native mobile app development.

Angular:

Cross-Platform apps: Angular with its modular architecture can truly be suitable for cross-platform feature-rich mobile app development.

Enterprise apps: Only because Angular boasts of MVC architecture, it takes charge of the complete pathway of creating a complex and multi-layered app from within. This typically suits enterprise apps

Progressive Web Apps: Progressive apps are resolutions to the growing demands of loading speed for complicated web apps. These days several developers are in support of adopting a mixture of Angular 2 and Ionic 2 framework for progressive and hybrid apps.

Final Words

Unfortunately, there is no fair formula to pick one technology over the other. These days, because of integrity, simplicity, and execution React enjoys an edge over the majority of the other frameworks and libraries. But even then, you will find development projects where Angular looks more relevant and apt than the rest.

Still, confused? – Chat with us.

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Insourcing vs. outsourcing comparison and analysis has become one of the most discussed topics today. These two techniques are pillars and methods of distributing the organization’s work for various strategic standpoints.

In order to choose the best for your company, to decide whether insourcing or outsourcing your services is best for you, it is important to first define your business objectives and what you want the most from Insourcing and Outsourcing. A poorly defined objective and glide path may lead to failure, even if you insource or outsourcing being.

Any organization’s control over operations and decision-making always differ in outsourcing and insourcing their operations and projects.

What is Insourcing?

Insourcing is a relatively new concept that has been backed as the best alternative and is opposite to outsourcing. It refers to delegating a project or a task to the in-house department by utilizing resources within the company, rather than to a third-party vendor to perform tasks and achieve strategized goal.

Insourcing is patterned on the decision to retain the core-competencies in-house for better clarity and command on the work assigned and control the critical production proficiencies. It often involves bringing specialists for specific needs on a temporary basis or by training existing employees to perform the tasks that would otherwise have been outsourced. Insourcing has become a trend in global business but comes with its set of challenges and benefits, pros and cons. Let’s dive into some of them.

Pros 

• More control over decision making and critical production process

• Work closely with team members

• Increases flexibility and co-ordination

Cons

• Implementing a new process is Expensive

• Time-consuming for hiring and training

• Increased risk with a new operating model

• Unavailability of the latest technological stack

• Higher wages of in-house personnel

• Scalability and customization is a problem

What is Outsourcing?

Outsourcing is a business practice to use external service providers for delivery of services or job functions which could be a consultant, freelancer or outsourcing agency and companies to complete the task assigned.

In the IT world, an initiative of outsourcing services with a technology provider can involve a wide range of operations, from network services to software development, web development to mobile app development, from disaster recovery to QA testing, providing IT-enabled business processes, developers on hire, infrastructure solutions, and application service for business outcomes effectively. However, outsourcing just like insourcing comes with its own pros and cons with its challenges and benefits of outsourcing IT services:

Pro’s

• Reduce operation costs

• Accelerate time to market

• Expertise helps in risk reduction

• Capability of scaling is much easy

• Ramp up time to onboard is less

• No cost to training

• Specialized in the task

• Latest technological stack available

• Better use of internal resources

Con’s

• Communication Barrier

• Lack of Control

• Varied company culture

• Disconnect between departments

Insourcing Vs Outsourcing

While outsourcing continues to nurture at a fast pace every year, a number of companies have relatively needed to insource their formerly outsourced services or a part of it. While insourcing allows more control and customizability, outsourcing tends to be more scalable and cost-effective.

Whether to Outsource or Insource needs many factors to consider and visited. There are a number of factors and ways to reach the decision. Your business could be doing well and you could still be considering outsourcing to cope up with volume. Or your business could be going through a financial dip, and you outsource as a tool for cutting down on costs.

Either way, the decision to whether insource or outsource is a game-changer and shouldn’t be taken lightly. There is a lot at stake with the sole decision and debate over outsourcing or insourcing. Your decision will affect the growth of your business. The right decision can save your company from going under.

While insourcing allows more control over operations and customizability, outsourcing tends to be more scalable and cost-effective.

Why does IT Outsourcing win over Insourcing?

Despite of the pros, insourcing is quite a challenge, even if the cause of insourcing is convincing and has more cons than pros.

Insourcing depends much on the size of an organization, and tensions on the extra hire and pay towards the multiple IT professionals, which is an expensive risk. On account of these risks and issues, some business entities choose to outsource.

Whereas outsourcing IT solutions, you don’t have to go through the hassle and trouble of hiring and setting up a new process, and you get an experienced outsourced team of experts to work on your project delivering quality results which adds to the benefits of outsourcing IT services

A good outsourcing company will essentially become an extended part of your company and part of your team with a more transparent door of communication will be open just like in own your office. They can make you feel at your own office.

What are the IT functions that businesses may need to outsource?

There are several stages that business comes across through in outsourcing IT solutions While some prefer infrastructural setup and development of an application, others maybe need outsourcing during their digital journey for growth. A few others may call out to outsourcing for maintenance and support services for running of the business. Listed below are some of the most common IT functions that are outsourced for businesses;

• Web development

• Mobile App Development

• Hiring Developers

• Web hosting

• Software and application development

• Database development and management

• Website/application maintenance

• Technical support

• Infrastructure setup and maintenance

• Information security

• Telecommunications

Concluding statement

India is the largest exporter of software services across the globe because of the large benefits of outsourcing IT services.

You may consider and view insourcing and outsourcing minutely through the pros and cons of each one of them. Insourcing is feasible when you have a lot of in-house talent available, otherwise, outsourcing is the best available option.

Outsourcing was in after the great recession and Insourcing is a pretty new concept. Since 1990 many companies have increasingly outsourced rather than in-sourced in an effort to save money and get the best experts and protect their bottom lines. This shift to outsourcing has changed the overall business landscape for better, creating workforces in new locations and in places where a job is needed, across the globe. However, the decision depends on the best allocation of resources for a set of tasks.

Mobulous is one of trusted mobile app development companies with a global reach, having the latest software solutions for any challenges your business may be facing.  We constantly seek to innovate and deliver tailor-made and holistic services that will help you give a competitive edge.

Thinking Mobile App Development? Think Mobulous.

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UnoDogs the award-winning Fitness Management App for Dogs that caught the attention of Google and won the GoogleDevChallenge. The app developed by Mobulous is the first of its kind, that proposes tailor-made fitness programs assisting you to implement a healthier lifestyle for your pets.

About the Google Developer Challenge

Mobile app development has transformed our lives for better and everything we do from dawn to dusk. There are infinite mobile app development firms, but the best is one that delivers a holistic experience and not just a mere sale. Therefore, it is challenging to determine the “best”.

However, the Google Developers Challenge aims at providing awards for high-quality mobile applications built on the Android platform. It enables and lets contestants unlock new experiences on Android, and help inspire other developers around these emerging technologies.

This challenge was developed to encourage more developers around the world to build apps using machine learning. UnoDogs was among the top 10 winners of the Android Developer Challenge that speaks for the work we do and that we are the best in what we.

About UnoDogs

The award-winning app, UnoDogs is a Fitness Management App for Dogs, which is the first of its kind, that proposes tailor-made fitness programs assisting you to implement a healthier lifestyle for your pets. The app also lets you track your dog’s daily activities (and calories burned) as well as their daily feedings (and calories consumed). You never have to worry about your dog’s health once this magic is installed on your smartphone. Creating an account on this app is effortless.

UnoDogs is an exemplary bridge of technology and health that can dramatically reshape how humans manage their pet’s health. This is done by accumulating relevant and essential information about your pet, their activity levels, diet, and other important data, after which the app furnishes customized fitness plans for a healthy lifestyle of the app and help guide pet owners to create a diet plan for their pets.

The UnoDogs Fitness Management App offers a worthwhile medium to help you make well-informed decisions about your pets’ diet. The app is developed by Mobulous, and UnoDogs aims to enable pet owners to manage, track, and respond to their pet’s health and nutrition needs.

The App features

• Activity monitor
• Free and easy-to-use app
• Personalized exercise and diet recommendations
• Manage exercise rest calories distance
• Set and manage ideal weight
• Set goals
• Upgrade to premium to enjoy other benefits

UnoDogs Fitness Management apps work both on iOS and Android platforms is available for download in the App Store and Google Play. For more information visit https://play.google.com/store/apps/details?id=com.unodogs

About Mobulous

Mobulous is not a regular mobile app development company in India from the plethora of other development companies. We are known for delivering innovative mobile apps built on state-of-the-art technology and holistic experience that can win awards as the best innovation by Google. We are a robust and creative mobile app developer providing award-winning solutions.

Our team of aces has developed mobile apps for a variety of enterprises and sectors including on-demand applications, healthcare, e-commerce, dating apps, real estate, e-learning, job portals, and much more. The team is dedicated to giving holistic development services and is proud to have a huge base of successful clients.

Being a distinguished mobile application development company in India with a global reach, our aim is not limited to app development but ensuring that our application is developed with the most advanced technological practice that meets the client’s goal.

See More Details about Android Developer Challenge

Android Developer Challenge: the winning apps, powered by ML

Get in Touch with our Sales Team for Similar or innovative App Development Enquiry: sales@mobulous.com

About BeachSpot

This amazing beach-finder app helps you to locate beaches near you or anywhere in the world. BeachSpot app has a database with all the beaches you can found on this website. But using the location of your smartphone the app can find at every moment the nearest beaches around you. Of course, you can filter and sort the beaches with other criteria but by default, the app will list the beaches nearby.

Brought to you by Software Covic and developed by Mobulous Technologies, the BeachSpot app includes the location, weather, reviews of all the beaches nearest to your location. The application is thought to bring the users an instant view of the BeachSpot situation, which gets deleted every 24 hours. In order for the application to run properly, the users have to be at least 10 meters apart
from each other.

App Features

• Find nearest beaches with your compatible device’s GPS
• Use the map view to quickly locate beaches near you
• Search according to town, city, region or beach name
• Wishlist your favourite beaches
• View detailed information about the beach
• Review and rate the beach visited

• Read detailed review by other tourists, and much more.

Our beaches app for Android has a database with all the beaches you can found on this website. But using the location of your compatible smartphone the app can find at every moment the nearest beaches around you. Of course, you can filter and sort the beaches with other criteria but by default, the app will list the beaches nearby.

The app is available on Google Play store for select devices and can be accessed from any location. It is easy to download and use with little information to let you in and show you the list of the beaches nearby. You can also to show your position on a map and the beaches nearby. Of course, you can narrow your search filtering the beaches showed on the map with different criteria.

About the Developer – Mobulous

This amazing app is developed by Mobulous which is one of the top Mobile App development company in India with a global reach. We constantly seek to innovate and develop remarkable mobile apps that will help you give a competitive edge to your businesses. We develop tailor-made apps that suit your requirement and budget along with enterprise mobile applications.

Mobulous prides itself in developing award-winning and innovative apps as we have a team of aces who always switch their creative hats on to deliver the best results. They make every conceivable attempt to guarantee that the app is rigorously tested before it is delivered. Our app development team is constantly prompt to have a trial session with the client and this is what makes us a client-centric mobile app development company in India.

We can turn your ideas into a phenomenal reality with the user-friendly approach. Our experts hold the ability to develop the app across all sectors like E-commerce, healthcare, education, finance, and much more.

We are a leading Mobile Application Development Company that is constantly seeking to innovate and develop remarkable mobile apps that will help you give a competitive edge to your businesses. We develop tailor-made apps that suit your requirement and budget along with enterprise mobile applications.

Contact Mobulous for the most cost-effective, hassle-free, and holistic and futuristic app development services. We are redefining app development services with a touch of creativity.

So, what are you waiting for?

Talk to us today and get amazed by the delivery of the services.

Live Links:

Play Store Link: https://play.google.com/store/apps/details?id=com.beachspot

Access Beachspot App’s UI Case Study: Coming Soon

Get in Touch with our Sales Team for Similar or innovative App Development Enquiry: sales@mobulous.com

There are many marketing strategies for IT companies that can keep you at a competitive edge. A more common — and up-to-date — around 15% of the entire annual budget is allocated on marketing for IT companies, as per the CMO Survey.

Placing your Company

Whether you give apps, SaaS, PaaS, or some different tech products or services, setting yourself and your business as a thought leader in the tech sphere yields benefits — including a great-sized leg up on your opponent. And, it doesn’t have to cost a lot. All it requires is your time and dedicated effort. You can use the marketing strategies for your tech company to put yourself and your company in that thought-leader status. But keep in mind of the solutions you are offering — prefer a “data-driven, informative content.”

5 Marketing Strategies

1. Email Marketing: To Further Relationships, Nurture Prospects

Using email is the most common marketing strategies for any company as a matter of fact. You can use email to: 

• Appreciate subscribers, new members, and followers

• Inviting them to read your regularly published content and give their views.

• Invite to a webinar or any online event, etc.

But, it’s important to send personalized emails and target a particular segment of relevant subscribers.

Pros of Email Marketing:

• Campaign Monitor states that email marketing “is the king in the world of marketing with an ROI of 4400%.

• Forrester Research discovered that companies who use email marketing to generate leads draw in an extra 50% sales-ready leads — at a mere 33% lower cost, according to the HubSpot

• Composing emails and creating landing pages are reasonably cost-effective

Cons of Email Marketing: 

• The “cold” prospects are very tough to seize their attention

• You are not alone in the race. It’s really hard to stand out from the clutter of emails that people receive

2. LinkedIn: Be it Personal or Corporate, or Even Both

Almost every company aspiring to be a giant in their domain has a LinkedIn presence. Around 94% of the B2B industry marketers favour LinkedIn as their prime social media platform. And there’s a good cause for that:

• There’s a massive gathering of tech professionals on the platform

• Close to 50% of consumers of B2B products and services use LinkedIn as a deciding platform for any purchasing decision

• Around 76% of users depend on the recommendations about their decisions from their LinkedIn network

Pros of LinkedIn:

• Publish blogs. You can also use content from your website.

• Republish press releases.

• Great to grow personal and professional connections

Cons of LinkedIn:

• It’s important to “be original.”

• You need to be involved in groups. The idea is to be effective and nurturing, and not just selling all the time

3. Organic Social Media

There are over 60 million businesses with a presence on Facebook, but around 87% posts to their pages remain unanswered. This gives you an opportunity. Offer advice; answer inquiries. Give value. Social media is a great spot for customer support, for developing and nourishing your relationships with the potential prospects and existing customers — drawing in more traffic.

Pros of Organic Social Media:

• You can access and use them for free

• 73% use Facebook for professional reasons and 76% to find interesting content, according to HubSpot

• If you draw the notice of influencers, your reach can grow significantly

4. Cons of Organic Social Media:

• It may take time to tweak whom you follow and who follows you to focus on the audience you need to target

• If time is expensive, organic social media just may not be the best choice4.

Paid Social Media: Facebook

Facebook ads can be a great way to grow your subscriber base, guide people to the landing page, generate engagement in your brand, and much more. The average conversion rate for advertisements on this platform is 9.21%.

Pros of Paid Social Media:

• Social sharing is rising, and Facebook is more than 90% accountable for this, Twitter accounts for just 6%, with LinkedIn following suit at 2.5%

• Facebook has superb targeting hallmarks (geographic, job titles, etc.), which is way better than Google Adwords

• Facebook ads are comparatively inexpensive to AdWords and render excellent value

Cons of Paid Social Media:

• Demands an ad budget of approximately $2,000 to $3,000 and more every month to get going based on your target market

5. Pay-per-Click: Google AdWords Retargeting

Retargeting refers to the display ads that are exhibited on different site that has been visited by someone who has already come to your site, and this can be done by the Google Display Network. This implies they’ve displayed some interest in what you offer. In principle, now your ads can also be pre-qualified. The Google Display Network is one of the greatest power-packed advertising tools you can employ, and it reaches out to 90% of internet users globally. But you require a strategy. Who, exactly, will you target?

There are many options, including targeting those who earlier visited:

• Your home page

• A single page, but not another

• Keyword-based

• Few Specific pages

Pros of Retargeting:

• Around 70% of retargeted visitors are more expected to convert

• If you’re employing AdWords already, all you need is a small bit of Google code

Cons of Retargeting:

• Claims an expensive ad budget to start but choosing a good company can help.

Final Words

It can be difficult to generate a marketing strategy. It all depends on your goals. Choose a flexible one. Decide which marketing strategies best suits you and will help you achieve your goals. Go for the free, organic, and less expensive strategies to begin with. Upon getting traction and growing more audience, you can gradually shift to other strategies. Alternatively, you can also choose Mobulous, to get the best of branding videos, PPC, SEO, business consulting, mobile app development, and much more. Reach us today.

Read Also:

Mobulous – How are we working to mitigate the impact of the Coronavirus?

Healthcare mobile app development UAE | My doctor is LIVE | Mobulous

Healthcare app development: Importance of top healthcare apps among hospitals

Aspects to keep in mind for Healthcare app development – Mobulous

Access Our UI Healthcare Case Studies: 

• https://www.behance.net/gallery/76022941/Doctors-UAE-Healthcare-Case-Study
• https://www.behance.net/gallery/38341181/MMD-Case-Study
• https://www.behance.net/gallery/42460337/Jiyo-India-Case-Study

Get in Touch with our Sales Team: sales@mobulous.com

About Extra Shot

Extra Shot has officially launched its freshly-brewed website, which is a potential paradise for coffee lovers as it offers high-quality, freshly roasted coffee along with a wide-covering assortment of fine coffees, brew kits, preparation tools and a lot more. The website also offers coffee-curious information and insight into coffee origins and preparation techniques, and brew rituals and interesting courses. This website just may be your cup of coffee!

Art Can Be Tasted

Extra Shots believes that coffee is a kind of art that speaks for itself, and hence the website proud to showcase coffees that exemplify the art. Under the motto “Art Can Be Tasted,” Extra Shot offers the most excellent serving single-origin and blended speciality coffees.

Extra Shot works with the best producers of green beans from all over the world, giving every origin several days of trays and tastes to bring out the best of it, with a delicate, natural sweetness and its exceptional balance. Extra Shot pours in craftsmanship, professionalism and passion in every sip of the high-quality coffee it offers.

In addition to selling rich-quality and freshly roasted coffees from their online “gallery,” Extra Shot also provides the best recipes, subscription for wholesale and retail and much more. Moreover, they take ownership of sharing responsibility with farmers, customers and the world.

About Extra Shot’s Extra-Ordinary Website

Extra Shot endeavours to deliver much more than just high-quality coffee, that’s why the website furnishes worthy tools to assist you to level up your speciality coffee experience and enhance your love for coffee. Extra Shot’s organized website design presents customers with an improved coffee purchasing experience. The site is simple, tidy, and user-friendly for comfortable shopping.

For all the coffee aficionados who visit Extra Shot, you will have access to a comprehensive catalogue of the speciality coffee supplies that you need to stock your at-home brew bar! Our vast assortment gives you access all of the trusted products and valuable information. So whether you are in exploration of coffee recipe ideas or exploring new brewing methods, you will find all informative, engaging content in the website to lead you.

The categorization of the site is well-organized, based on different categories, namely shopping for all types of coffee brewing kits, preparation tools and bundles to explore. The site has products customers will fall for, with options to search by their preferred type such as filter, espresso, decaf, blend, etc.

Besides shopping, the site furnishes information on sustainability, events, product announcements, promotional campaigns, and news. Customers and coffee aficionados can also find drink recipes, latest post photos and most importantly you can subscribe for wholesale and retail services and get the best deals depending upon your subscription which can be either flexible or fixed. Simply choose your subscription option, enter a few details and make the purchase. Isn’t that super easy?

Extra Shot’s Extra-Ordinary Services

Extra Shot not only masters the art of taste, but the art of extraordinary shipping and customer service. Orders are processed quickly, typically ship same day. With multiple locations, we can provide service anywhere in the (location) with amazingly short transit times – For orders placed before 2 PM you order will be delivered the next working day. For orders placed after 2 PM, Extra Shot ships it the next day, if in case it doesn’t reach you, you will definitely receive it the next working day.

Extra Shot is truly master in art of shipping. Moreover, its response time is as fast as its shipping. The company is always at your service, round the clock, 24/7, 365 days. You can directly chat with their agents by visiting the website or call on their contact number to get assistance about the status of your delivery, to book subscription, enquire about a new order, and give feedback and appreciation. You can alternatively email them on the email id furnished on their website.

Extra Shot is available on diverse social media platforms. You can follow Extra Shot and stay updated with freshly brewed content and information about their latest arrivals and posts.

Developing your dream website is like drinking coffee with Mobulous

Mobulous is a leading app and website development company that is redefining app development services with a touch of creativity. We cater to diverse sectors like e-commerce, healthcare, education, real-estate, and much more with a global vision and reach.

We have a team of skilled ace developers for web and mobile app development across all platforms, who are dedicated and go the extra mile to provide holistic development services. We are proud to have a huge base of successful clients. Contact Mobulous for the most cost-effective, hassle-free, and holistic and futuristic app and web development services.

Need to create an extra-ordinary website just like Extra-Shot? Look no more, your search ends here.

Reach us today and sit back and relax! www.mobulous.com

Live Links:

Live Website: https://bit.ly/2YVnBGG

Get in Touch with our Sales Team for Similar or innovative web Development Enquiry: sales@mobulous.com

AniMate is your go-to app-based pet marketplace, where we offer access to best pet supplies, pet products like organic foods, toys, and accessories, grooming services and also assist you to locate the nearest and verified medical services for your pets. Just a couple of clicks and your order will be on its way to your door. Order stuff, book services and find a nearby vet for your pets, at just the click of your button, with AniMate – One-Stop Hub for everything a pet needs.

The benefits of shopping with AniMate

★ Extensive product categories. We are all aware of how choosy and fussy pets are about their toys and even foods. Therefore, we have an extensive assortment of categories from our catalogue of pet products and services, based on your pet’s cravings, tastes and preferences. Starting from soft toys to verified vet and medical services, from several pet accessories to organic food. Name it and it is available, waiting for their new inhabitants.

For entertainment and play, we offer dog beds, pillows and mattresses, toys for cats and dogs as well as accessories, scratchers, tunnels, and other colorful and original accessories. Everything you require is right here including spacious carriers, pet harnesses, collars, muzzles, and much, much more. We hold everything to keep your pets happy and for an effortless pet parenting.

★ Plethora of food items. We offer a catalogue of select organic foods that are best for your pet’s health. You can pick from both dry and wet pet foods, treats for dogs and cats, and canned food for cats, fish food that offers balanced nutrition, as well as healthy foods for other pet species.

At AniMate, you can choose a customized diet for your pet with specific nutritional needs: for example, for growing, nursing pets, for those ones losing weight or recovering after surgery. AniMate has an appropriate, healthy, nutritious food for all kinds of pets.

★ Verified Medical Services. There could be a point, when your pet needs to see a vet, be it for regular check-up or otherwise. And we always want the best vet for our pets to ensure they are fit, fine, and forever healthy.

AniMate furnishes details of verified medical services for pets, that are available nearby, based on your location. You can even schedule a visit to from AniMate. Isn’t that a wow?

★ Grooming Services. Level-up your pet’s style game with Animate. This one-stop app offers on-demand in-home pet grooming services and enables you to effortlessly book top-notch pet grooming services with just a click. AniMate connects top pet grooming specialists with pet parents, empowering users to pick their desired groomer and a suitable appointment time window. Just Pawfect!

★ Pet Parenting Modules. If you are a new pet parent, or confused about your pet’s sudden behaviour changes, or need guidance on diet, health, and other information about pets, Animate is your trusted source for all the pet-related information with our pet parenting module, that not only educates its users but also offers them tokens that they can utilise in the AniMate marketplace.

If you’re in the need or mood of learning and gathering information on pet parenting, dive into our comprehensive virtual library of pet-related information and answers to your general queries along with vet authored content.

★ Yearly Subscription Plans. For all those special AniMate users who keep busy with work, the app has developed specialized AI-based yearly subscription plans that provision to the diverse segment of consumers. If you’re an animal enthusiast, we ensure you that you’ll be fastened to our app and will keep on renewing the year subscription plans because of the striking features the app offers.

★ 24/7 customer support. AniMate takes immense pride in being capable to provide users (no matter which corner of the world they are located) with the required support, round the clock, 24/7. Be it any time of the day, their live chat support with a team of experts always ready to answer all your pet-related or app-related queries.

★ Availability and Ease-of-Use. Animate is available across all platforms and is super-duper user-friendly and effortlessly easy to use. AniMate can be installed from any smartphone. So, what are you waiting for? Install AniMate – your go-to pet parenting app to experience how easy and convenient the app is, all by yourself.

Available on

About the Developer – Mobulous

With over four million dogs, the Indian pet care market is expanding and so is the need for mobile app development companies. Mobulous is a leading mobile app development company serving many business verticals and domains with its world-class mobility solutions.

The experts in the team have delivered 500+ award-winning projects with 50+ appreciations and 400+ satisfied clients. Apart from AniMate, there are numerous applications designed by the company have been recognized by many prestigious platforms, making them stand out from the rest.
Aha! Falling in love with this app?

Want to build a similar one or a unique one?

Whatever your idea is, turn it into reality. Connect with us today for winning app development and for a cost-effective, hassle-free, and holistic and futuristic app development services.

Thinking about Mobile App Development, Think Mobulous.

For any further queries, contact us at www.mobulous.com.

Live Links:

App Store Link: https://apps.apple.com/us/app/animate-pet-app/id1516268966?ls=1

Play Store Link: https://play.google.com/store/apps/details?id=com.petparenting

Access Animate App’s UI Case Study: Coming Soon

Get in Touch with our Sales Team for Similar or innovative App Development Enquiry: sales@mobulous.com

“The customer is always right.” Harry Gordon Selfridge”

One of the most notable quotes in industry and the essence of the sentiment remains true today and has always been. The only difference presently is how to deliver it, because of the rapidly developing digital ecosystem is creating a revolutionary shift in customer behavior. This, in turn, defies the way organizations are working to deliver the type of experience customer needs and deserve.

A framework strategy to design and deliver a customer experience-led strategy

A clear customer experience-led roadmap is a significant strategic success determinant within our broader digital change framework (shown below). This framework gives an outline to triumphantly achieve business change from a 360-degree aspect, enabling you to grow the right vision, structure, methods, and means to change.

The key factors approached as part of the customer-led experience methodology are:

• Emerging as a customer-centric design, producing an end-to-end customer experience from the full purchase to usage cycle.

• Creating relevant, personalised, and insight-driven experiences. And following a model of: information > conversion > upsell> cross-sell > support.

• Bringing improvements to your business model, to prioritise and roadmap for the benefits of both the parties.

• Being conscious of the ‘business structure/capabilities’ you require to improve to drive and sustain such a cultural and business transformation. Our approach follows a clear route of logical steps allowing a business to collect the best insight, deliver informed decisions, and generate and execute the appropriate, flexible change plan.

Which translates to this detailed, end-to-end, approach:

A. Planning phase

Upfront is the want to implant the delivery control of the drive, supporting investment, expectations, and time administration. A precise project plan is generated where the detailed activity is known and chalked out. You require to treat the plan with all the precision you would do for an IT project.

Working on all the progress needed, against the methodology, and who is going to do them. From tough actions, like who is handling the insight analysis to who is the first communicator? The solution to this to choose the right people from the ‘think team’.

You may also require to work on the types of insight that makes sense, and to observe it from different viewpoints; even though it is a customer experience-led strategy, you can’t get away from the essentials of the company or disregard what the competition is accomplishing.

What you are doing for the consumers should always be appropriate for their needs and means that sets you apart from the competition, but it needs to be relevant, attainable, and satisfactory for the company’s business paradigm. Finally, you need to engage regularly and communicate with the core team. You need to cultivate buy-in’s during the process – because it is inescapably going to shift into a change management operation.

B. Data, Insight, and Measures phase

The result of this phase will enable you to develop a very sunny picture of how things are now, to focus and work on what’s needed for the change. Are you making the correct move? Do you have a distinct differentiation point within the brand in comparison to your competitors? Moreover, are you answering your customer wants and positioning rightly?

You do this by collecting existing insights in a variety of ways and finding gaps with the development of the research brief. These can include:

• Insight conferences/current sources

• Auditing the current customer experience

• Learning new and current prevailing customer’s needs

• Competitor reviews and determinants

• Non-rival benchmark

• Performance figures – KPI’s

• Operational context

C. Analysis & strategy development phase

Next, is the need to create an analysis framework and design a comprehensive customer-journey map utilising the outputs and insights gathered. The analysis will enable you to generate a 360-degree perspective knowledge of the trending customer experience now.

Then you can view your core business goals and ‘target strategic customer experience’ you can begin to analyse and differentiate two points – your immediate future target and where you stand today. Providing you with the ‘delta’ – a set of actions in the business processes that needs a shift.

This is about advancing a suitable strategy to bridge the gap, between your consumers and business, taking into consideration the business model demands and what is feasible.You will seemingly also need to modify some of the business models or strategies. You need to speculate the organisational structure, the delivery process and the technology platform type. To recap:

• Be clear about your core business objectives.

• Conduct a CX Review – current experience against your customer experience and business model needs.

• Discovering the ‘best practice for target strategic customer experience’; a “benchmark” customer journey roadmap.

• Looking at today vs tomorrow – to learn the delta with this gap, you can value and prioritize the research reports and a road-map built for jams and innovations.

You can either do it swiftly or in strategic phases. For example, you would perform your current product ‘fixes’ first, then move on with the ‘enhancements’. Including not only the ‘Customer flow and traits/proposition details’, but also recognising shifts in the business framework.

• Analysis of the cost-benefit

• Recommendations per realm and consumer/device types

• Operational shift

• Roadmap

• Budget

D. Communication & execution phase

After building your approach and roadmap, the communication to the business is crucial, as with any change plan. You need to start socializing it into the two principal groups; to the senior unit to give their ideas and suggestions and secondly the ‘fix group’ who are going to execute it. Ideally, a part of the ‘think’ team should be a part of the execution team to have consistency.

Now you need a comprehensive accomplishment performance map, authorities, and communication to make it a practice. Effective communication is unquestionably deciding to make it work. And with all in the right place, you are ready to make significant changes in the right method.

Need help?

If you are aiming to deliver the right customer experience, reach Mobulous Technologies, a leading mobile app development company and beyond. At Mobulous, we develop your far-sighted vision into reality. We are redefining customer experience by harmonizing people, innovation, and creativity. Take the best advantage of Mobulous and get the ball rolling, please get in touch today.

Read Also:

Mobulous – How are we working to mitigate the impact of the Coronavirus?

Healthcare mobile app development UAE | My doctor is LIVE | Mobulous

Healthcare app development: Importance of top healthcare apps among hospitals

Aspects to keep in mind for Healthcare app development – Mobulous

Get in Touch with our Sales Team: sales@mobulous.com