{"id":3535,"date":"2020-07-14T05:27:53","date_gmt":"2020-07-14T05:27:53","guid":{"rendered":"https:\/\/www.mobulous.com\/blog\/?p=3535"},"modified":"2022-06-09T06:11:33","modified_gmt":"2022-06-09T06:11:33","slug":"then-and-now-traditional-advertising-to-now-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.mobulous.com\/blog\/then-and-now-traditional-advertising-to-now-of-digital-marketing\/","title":{"rendered":"Then and Now \u2013 Traditional Advertising to now of Digital Marketing"},"content":{"rendered":"

Introduction<\/strong><\/p>\n

Did you ever happen to hear a jingle on the radio and instantly associated it with a product as a reflex action? Or seen a logo and knew the brand already<\/strong>? Or the appearance of someone on television or print media and you could instantly know the product that she represents? Like the famous Airtel girl (Wink). If you remember all this, your childhood was awesome as you witnessed both traditional and digital advertising.<\/p>\n

The\u00a0evolution of advertising\u00a0dates back to the ages of ancient civilizations that have taken it from the imprints of ancient Egypt, through the emergence of the printing press in the 1440s. Advertising is the bi-product of some major milestones \u2013 like the printing press, impact of television, or the worldwide web that has the biggest impact of all.<\/p>\n

Since its early stages of evolution, advertising always underwent changes in steel carvings by the ancient Egyptians, to the printing press, and the current digital advancements, every change was adapted to suit new mediums for all audiences.<\/p>\n

The internet has revolutionized and changed the face of advertising in the most amazing way starting from the way ads are broadcast today to how consumers act and respond to them.<\/p>\n

Everything has evolved for the better. Let\u2019s understand the history and evolution of advertising from the lens of Mobulous<\/strong>.<\/p>\n

Traditional Marketing<\/h2>\n

Traditional advertising or the Pre-Internet Days of advertising has been around for a much longer time than we realise. Technically, the first method of advertising started from us, from the moment when someone for the first time praised or criticized or gave a general review of a product, they purchased to some another person. It\u2019s impossible to find any records of the date or year of when this concept came into existence. However, we all agree that word-of-mouth is one of the first and most effective methods of traditional advertising.<\/p>\n

With the introduction of the printing press and televisions, life became easier for everyone as they could give rest to their mouth and advertise through other new ways that caught the attention of the public.<\/p>\n

Print media was one of the oldest forms of advertisement with a long trail of history that is believed to have started in the year 1468 when a book of William Caxton was promoted through print advertising. Post this event, John Campbell started to publish ads in Boston Newsletters in 1704 which was created a lot of buzz and attention. Since then, the print advertising started evolving with continued and growing attention and is still a great method of advertising.<\/p>\n

Next on the list of evolution were radio ads with the invention of radio stations in the early 1920s which was intended as a primary source of entertainment also gained popularity for ad jingles and ways to promote the business to reach more audiences. The first radio advertisement opportunity was in 1922 when AT&T started to sell toll broadcasting to businesses in return of finances for broadcast. The New York radio station WEAF is officially the first station to run paid advertisements on air.<\/p>\n

Radio gathered a lot of momentum and popularity until televisions were introduced to your world to sync words with visuals and magic of moving pictures as a treat to eyes. Let\u2019s travel back to 1941 when the first TV ad was on air and popped up on television screens in America where viewers witnessed the first commercial for Bulova clocks and watches before the watching Philadelphia Phillies and Brooklyn Dodgers playing each other.<\/p>\n

This was a historic moment as it had set the precedent for the future of advertising. A lot of traditional advertising still plays a major role in reaching an audience in the world of the digital era, including billboards and in-store displays. Traditional advertising is a tale of awareness, invention, need, passion, popular culture, technological innovation, and social evolution.<\/p>\n

Digital Advertising<\/h3>\n

Digital advertising is so deep-rooted in our existence and everyday lives that we never considered walking down the memory lane to think about when it all started and how far it has come.<\/p>\n

How it all started? How we switched from traditional to digital can be hinted with the invention of search engines with Archie being the first one developed in 1990 created by McGill in a primitive version. However, this invention helped to pick up the pace of search engine development with some names like Excite, ALIWEB, and Wandex, developed in 1993. By 1994, search engines gained momentum with the launch of Yahoo!, Lycos, and Alta Vista which changed the way we live, and the major milestone which marks the beginning of our end to do traditional search was with the invention of Google in 1996 which was originally named as BackRub.<\/p>\n

Refer to the timeline below for a brief overview of the history of advertising<\/span><\/p>\n

Traditional vs Digital Marketing<\/h3>\n

While Traditional marketing is hard to ignore and effective, digital marketing is enabling businesses to become brand and connect to their desired audience through modern technology like never before.<\/p>\n

Traditional Marketing can be categorized into 5 major categories:<\/strong><\/p>\n

1. Print (newspapers, magazines, etc.)
\n2. Broadcast (TV, radio, etc.)
\n3. Telephone (telemarketing, SMS marketing, etc.)
\n4. Direct Mail (catalogs, postcards, etc.)
\n5. Outdoor (billboards,\u00a0fliers<\/span>, etc.)<\/p>\n

Digital marketing is all about:<\/strong><\/p>\n

\"DigitalHere are some more facts and figures that can help you to get a clear picture of who is winning the race and understand the prominence and growth of digital marketing\u2026<\/strong><\/span><\/p>\n