Managing a poultry farm involves a lot of moving parts. Daily rate changes for eggs, broilers, and chicks. Flock records that need to be tracked from hatching through to harvest. Veterinary visits that need to be booked, confirmed, and followed up with proper documentation. And throughout all of it, the need for fast, reliable information at every step.
Poultryfy is a poultry management app built to bring all of that into one place. Developed by Mobulous for Skylark Group Pvt. Ltd., it is actually two connected applications: Poultryfy for farmers, traders, and poultry businesses, and Poultryfy Doctor for poultry veterinarians. Together they form a single platform that connects farms with the professionals who serve them.
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This portfolio case study walks through what Poultryfy does, how it works, how to install it, and how Mobulous built it from the ground up.
Poultryfy Has Two Apps
Table of Contents
Rather than building one app that tries to serve two very different types of users, we built two purpose-built applications that work together through a shared backend.
- Poultryfy — For Farmers, Traders & Poultry Businesses
This app is built for everyone who runs a poultry farm or works in the poultry trade. Farmers use it to manage their farms, flock data, and customer records. Traders use it to check daily rates and plan purchases and sales. Anyone on the platform can book a veterinary visit or access expert support directly from the app. Everything a poultry business needs is in one place.
- Poultryfy Doctor — For Poultry Veterinarians
Poultryfy Doctor is built specifically for poultry vets. It gives them a dedicated space to manage their appointment schedules, track their farm visits, write digital prescriptions, and keep all their patient records organised. When a farmer books a visit through the Poultryfy app, that booking appears directly in the vet’s Poultryfy Doctor calendar. The two apps work as one system.
Features of the Poultryfy App
- Real-Time Poultry Rate Updates
The app provides live updates on rates for eggs, broilers, chicks, and hatching eggs. Farmers and traders can select their own city or browse rates from other regions to compare prices. Any location can be saved as a favourite so it appears at the top of the screen every time. This makes it straightforward to plan sales and purchases based on what is actually happening in the market right now, not what was true yesterday.
- Farm and Flock Management
Farmers can create profiles for each of their farms inside the app. From there, they can add farm managers, link customer contacts from their phone, and manage records for broilers, egg-laying flocks, or chick batches. The whole system replaces the paperwork and the scattered notes that most farm records consist of, and it does so in a way that is quick enough to actually use while the work is happening.
- Detailed Flock Reports
Poultryfy allows farmers to record detailed data for every flock: hatching dates, daily feed consumption, mortality rates, and body weights across different stages of the brooding and growing phases. Over time, these records build into a picture of how each flock is performing. Spotting that mortality spiked in a particular week, or that feed consumption is higher than expected for a batch’s current weight, gives farmers something specific to act on rather than a general feeling that something might be wrong.
- Poultry-Specific Calculators
Poultryfy includes built-in calculators designed specifically for poultry operations. These help farmers and traders calculate feed requirements, estimate production output, and work through other key numbers without leaving the app. When live rate data and production calculators are available in the same place, decisions about buying, selling, and planning can be made more quickly and with more confidence.
- Doctor Booking and Appointment Scheduling
Farmers can book a veterinary visit for their farm directly through the app. They select a time slot and confirm the booking. For situations that need urgent attention, the app also provides a direct call option to reach a doctor immediately. Every booking syncs automatically with the vet’s schedule in Poultryfy Doctor, so there is no double-entry and no chance of conflicting appointments.
Features of the Poultryfy Doctor App
- Digital Prescription Management
Vets using Poultryfy Doctor can write prescriptions digitally, store them inside the app, and access them at any time. Every prescription is linked to the relevant farm and flock record, which means a vet visiting a farm for the second time can review the full treatment history before they arrive. Prescriptions cannot be lost or misplaced the way paper records can, and the treatment history builds automatically with every visit.
- Streamlined Scheduling for Doctors
The scheduling module gives vets a consolidated view of all their upcoming farm visits in one place. It eliminates calendar conflicts, sends reminders ahead of each appointment, and makes it straightforward to manage a busy schedule across multiple farms and locations. Vets who previously kept track of their visits through a mix of phone calls and personal diaries now have everything organised in one screen.
Feature Across Both Apps: In-App Expert Support and Chat
Both Poultryfy and Poultryfy Doctor include a built-in support system. Users can raise support tickets, ask questions, or chat directly with the expert support team from inside the app. The system supports text messages, photos, files, and voice messages, which matters when the fastest way to explain a problem with a sick flock is to show a photo rather than describe it in words. Every ticket stays open until the issue is fully resolved, and the full conversation is saved for future reference.
How to Install the Poultryfy Apps from Google Play
Installing Poultryfy (For Farmers and Traders)
- Open the Google Play Store on your phone.
- In the search bar, type Poultryfy.
- Look for the app listed under Skylark Group Pvt. Ltd.
- Tap the Install button and wait for the download to complete.
- Once installed, open the app and register using your mobile number.
You can now check live rates, manage your farms, and book doctor visits directly from the app.
Download Poultryfy for Android: https://play.google.com/store/apps/details?id=com.poultryfy_user_app&pcampaignid=web_share
Installing Poultryfy Doctor (For Veterinarians)
- Open the Google Play Store and search for Poultryfy Doctor.
- Download the app listed under the same developer, Skylark Group Pvt. Ltd.
- Install the app and register as a poultry doctor.
- After logging in, you can manage appointments, create digital prescriptions, and view your farm visit schedule.
The app is built to make every vet’s working day more organised and more efficient.
Download Poultryfy Doctor for Android: https://play.google.com/store/apps/details?id=com.poultryfy_doctor&pcampaignid=web_share
How Mobulous Built the Poultryfy Apps
- Requirement Gathering
Mobulous started by speaking directly with poultry farmers, traders, and veterinarians to understand how they work day to day and where the friction points were. Reading a requirements document from a client is useful, but it is not the same as understanding what a farmer actually needs when they are checking prices early in the morning before they make buying calls, or what a vet needs when they are managing fifteen farm visits in a week. The feature set in both apps reflects those real conversations.
- UI/UX Designing
The design challenge on Poultryfy was significant. The app needed to serve experienced traders who check regional rate spreads multiple times a day, and farmers who may be relatively new to using a smartphone. Our design team used ReactJS to build a clean, clear interface with simple navigation and icon-driven menus that reduce the need to read labels. The most-used features are reachable in two taps. The layout is easy enough for any user to pick up without needing training.
- Development in React Native and Node.js
Mobulous chose React Native to build both apps, which meant a single codebase could run on both Android and iOS without compromising on performance. The backend was built using Node.js and PHP, which gave the team the flexibility to handle real-time rate feeds and the live appointment synchronisation between the two apps. The architecture was designed to scale, so new regions, new features, and new rate categories can be added without rebuilding the existing system.
- Testing and Quality Assurance
Before launch, every feature was tested carefully across a range of devices. Rate update accuracy, booking synchronisation between the two apps, flock report data integrity, and offline behaviour were all tested systematically. Bugs were identified and fixed before any user encountered them. Testing a dual-app platform where data flows in real time between two separate applications is more involved than testing a standalone app, and the QA process reflected that.
- Deployment and Launch
Both apps were deployed on the Google Play Store under Skylark Group Pvt. Ltd. During the launch phase, Mobulous provided onboarding support and added in-app guidance so that farmers and vets could start using the apps confidently without needing external training or tutorials. We worked closely with the client during the rollout to make sure the launch went smoothly.
Challenges Mobulous Solved During Development
- Keeping the App Usable in Low-Connectivity Areas
A large part of the app’s user base works in rural locations where mobile internet is unreliable. An app that stops functioning when the signal drops is not useful for a farmer checking flock records in a shed, or a vet trying to pull up a treatment history on arrival at a farm. Mobulous built offline support and data caching into both apps so that core functions continue working without an active connection and sync automatically once connectivity is restored.
- Managing Real-Time Rate Data Across Multiple Regions
Poultry rates change daily and vary by city and region. Building a backend system that pulls, validates, and serves this data accurately to a large and distributed user base required careful architecture work. Mobulous built an automated update system with regional data validation to ensure the rates displayed are always current. A price shown with even a short delay in a trading context can lead to real decisions made on outdated information.
- Building Two Apps That Feel Separate But Work as One
The farmer experience and the vet experience needed to feel completely tailored to each user. A vet opening Poultryfy Doctor should never feel like they are using a repurposed version of the farmer app. At the same time, the booking and appointment data flowing between the two needed to be perfectly synchronised at all times. Mobulous built two distinct front-end experiences on top of a unified backend with clean API boundaries separating them.
- Data Privacy and Security
Farm records and veterinary prescriptions both carry privacy requirements. Mobulous implemented data encryption for all stored records, secure login with controlled access permissions, and role-based data boundaries that ensure each user type sees only what is relevant to them. These access controls are enforced at the data layer, not just in the interface.
- User Onboarding for Users New to Mobile Apps
Some users in the target audience had limited experience with smartphones and mobile applications. Mobulous kept the interface as simple as possible, added contextual help sections throughout both apps, and included regional language support to reduce barriers for users less comfortable reading app interfaces in English. The in-app expert support system also serves as a practical safety net for anyone who gets stuck.
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Conclusion
Poultryfy is changing how poultry businesses operate across India. Farmers can manage their farms, track live prices, and book veterinary visits from their phones. Vets have a digital prescription system and a consolidated schedule for the first time. Together, the two apps build a strong digital connection between farms and the professionals who support them.
For Mobulous, this project is a strong example of what is possible when you build two connected mobile applications that serve genuinely different users without compromising on experience for either. A real-time rate system, dual-app synchronisation, offline functionality, and a design accessible enough for first-time smartphone users — all delivered in a single platform.
If you are planning a similar app for your industry, we would be glad to hear about it. Reach us at mobulous.com/contact or sales@mobulous.com.
Frequently Asked Questions
What is Poultryfy?
Poultryfy is a poultry management app built for farmers, traders, and poultry businesses. It lets users track real-time poultry rates, manage farm and flock records, book veterinary visits, and access expert support — all from one mobile application. It is available on Android via the Google Play Store.
What is Poultryfy Doctor?
Poultryfy Doctor is a companion app built specifically for poultry veterinarians. It allows vets to manage their appointment schedules, access farm visit records, and create and store digital prescriptions. It works alongside the Poultryfy app so that bookings made by farmers appear automatically in the vet’s calendar.
How do I download Poultryfy?
Search for ‘Poultryfy’ on the Google Play Store and install the app listed under Skylark Group Pvt. Ltd. Register with your mobile number to get started. The direct link is: https://play.google.com/store/apps/details?id=com.poultryfy_user_app
How do I download Poultryfy Doctor?
Search for ‘Poultryfy Doctor’ on the Google Play Store and install the app under the same developer. Register as a poultry doctor to access appointment management, prescription tools, and your farm visit schedule.
The direct link is: https://play.google.com/store/apps/details?id=com.poultryfy_doctor
Who developed the Poultryfy apps?
Poultryfy and Poultryfy Doctor were developed by Mobulous for Skylark Group Pvt. Ltd. Mobulous handled the full development process including requirement gathering, UI/UX design, React Native development, backend architecture in Node.js and PHP, QA testing, and Google Play deployment.
Does Poultryfy work without an internet connection?
Yes. Mobulous built offline support and data caching into both apps so that key features continue to function when connectivity is poor or unavailable. Data syncs automatically once the connection is restored.
