Most of you have heard about UI/UX designs, but still, so many of you yet don’t know it’s essential for mobile app development. Well, let me tell you the success of mobile applications depends solely on its UI/UX designs. Being one of the top leading mobile app development company in India, we understand how much it is significant for your mobile app to have an excellent and unique design that can attract the attention of users.
The first impression of any mobile app that grabs the attention of potential audiences is UX/UI designs.
If you are seeking the latest UI/UX trends that will skyrocket in 2020 and boost conversion rate, then you are in the right place. Here, in this article, we will discuss some of the latest design trends in 2020.
Latest design trends in 2020
Have you ever wonder about personalization in your app? If not, then you must think about it. This year, it will possibly acquire more momentum as customers crave personalization. According to the report, 73% of consumers prefer to do business with brands. So, if you want to connect with your users, then it is necessary for UI/UX designers to focus on the personal, social, situational requirements ensuring a unique and reliable user experience.
Spotify, Netflix, Asos, Graze are some names of the brands that are leveraging personalized Marketing and drives more users retention rates.
Virtual reality(VR) & Augmented Reality
Virtual Reality & Augmented Reality in UI design will also be one of the leading trends for 2020. Both of these technologies have drastically changed the tech industry. VR and AR technologies have been widely used in the gaming industry. But now, many other industries are leveraging its potential to bring innovation and amazing transformation in everyone’s lives. With the help of augmented reality and virtual reality technology, it enables you to integrate digital elements into the live view by offering a complete immersion experience to the users.
Top industries, including Education, Real estate, Health, Media & Entertainment, eCommerce, etc. are adopting AR & VR technology with its own UI/UX.
Zara has already applied AR to their app by launching an in-store augmented experience to the users. Now, users can digitally try clothes, sunglasses, and sneakers.
Here are the top lists of brands that recently has launched AR/VR-based experiences to their products-
Conversational interface: The conversational interface is one of the prominent UI design trends for 2020 that focused on improving how people interact with systems. Most of the big enterprises such as Apple, Google, Facebook, Amazon, Microsoft, and many more are already planning to invest more in chatbot development to provide a fantastic conversational experience to their user base. No wonders, chatbots have become the new definition of convenience. Some of the significant areas that will see high integration with chatbots and drive business value are a retail business, media companies, research, and consulting are some areas.
Voice-powered interfaces: As we all know, voice-controlled devices are storming the market these days. Many tech giant companies have already developed AI-powered virtual voice assistants. Siri, the AI assistant for Apple iOS & HomePod devices, Alexa, a Virtual assistant for Google. Prototyping voice interaction using a mobile app is becoming trending in this technology world. Voice-enabled apps are making our lives more convenient, delivering accurate query results, & ensuring personalized user experience.
Chatbots: Not only chatbot designs conduct specific queries to end-users, but it also handles natural language variations quickly and effectively.
In order to become more effective, improve the user experience, and embody the company’s brand, it is necessary to use a specific set of options such as Avatar. Avatar is a voice or an Artificially Intelligent and advanced companion that matches not only your brand personality but also response buttons, typing indicators, and also welcome/failure message design. You should offer multiple interaction ways to your users, such as Autocomplete step type or ready-made conversation flow.
All the above UI/UX design trends are going to soon impact the world of app design and will skyrocket in the year 2020. If you want to make your brand standout, then focus on UX of your app and make sure that users are getting unforgettable experience. These new trends in UX design are mostly about offering powerful solutions of problems and focusing on user-experience. So, if you want your users to rely on your product/brand then it is crucial to keep things easy and simple.
At Mobulous, we have a team of team dedicated UX/UI designer that know how to personalize your brand by converting your business message into functional visual solutions that are relevant to your users’ interests and solving their personal needs.
If you have any app idea or looking for App Development Company, then keep in touch with us. We will be happy to provide you with the perfect solutions.
For any further queries, feel free to contact us!