Social Media App Development Cost & Features – Complete Guidelines 2022 Updated

Social Media App Development Cost & Features

Did you make up your mind to create a social media app? Well, we understand; plenty of questions might come to your mind, like, “how can I create a social networking app such as Facebook or Instagram?” What’s the cost of the social media app? So, here in this article, we will help you find all your answers and guide you through every step.

No wonder, social media apps have entirely changed the way people used to connect to their friends, family, or relatives. Social media apps that are present in the market have the power to influence everything, including politics, education, business, and other sectors.

And that’s why almost every business wants to have its presence in social media apps to connect to its target audience. Let’s read our article to get a complete social media app development guideline.


What are the top reasons businesses want social media apps in 2022?

the top reasons businesses want social media apps in 2022

Social media apps have gained massive popularity due to their unique features of providing users freedom and flexibility to share their thoughts. Additionally, social media applications offer the chance to communicate with clients globally through exciting content, strengthening authority and trust.

Facebook, WhatsApp, Twitter, Instagram, and Snapchat are just a few social media platforms that increase user engagement.


Before we let you know about social media app development costs, Let’s have a quick look at the outline of the information that will come-

  • Social media app- an introduction
  • Market overview of social media apps and platforms
  • Types of social media platforms
  • Benefits of social media app
  • Features of social media apps you’ll need in 2022
  • Cost of developing a social media app
  • How can a social media app be made?
  • Monetizations ways for social media app development
  • How can Mobulous assist you with the creation of social media apps?


Social Media App- An Introduction

A social media application is a platform that allows content publishing and posting (text, video, audio, photo), creating individual accounts, connecting to a network, and exploring within the community. It is an online platform that communicates with people with mutual values, experiences, or real-life interactions with others in basic terms. Numerous social media apps are flooding the App Store and Play Store. Some of the most popular social media apps include Facebook, Instagram, and Snapchat.


Market overview of social media apps and platforms

Market overview of social media apps and platforms

  • According to the report, the social networking app development sector’s revenue will reach US$46.43 billion by the end of 2022.
  • By the end of 2022, it is anticipated that the social media networking segments will have been downloaded more than 11,190.8 million times.
  • Another report suggests that the estimate places the current average revenue per download at USD 4.15.
  • All of these numbers indicate that the predicted market volume by 2026 might be US$64.11 billion based on the overall income.

If you still have doubts regarding social media app development, we have recent data that states Every second, 16 new users are added to social media sites. So, you can see that social media is a growing sector and will grow more in the coming years. We suggest you not wait for anyone and grab the opportunity to create the best social media apps for your business.

Now, you must be wondering which type of social media app will be best for you. So, here are the lists of options you can go with for social media app development-


Types of social media platforms

Types of Social Media Apps

You must create your social media app according to the nature of your business. If you make your social media app by understanding your business nature, it will help you immensely.

So, here are the lists of social media apps-

  • Social networks – The Social network apps’ main work is to connect people globally. For instance, Facebook and LinkedIn.
  •  Media sharing networks– Users can share any media content online thanks to these social media apps. Users can communicate with one another, conduct live incidents, and share images, videos, and reels. For instance, Instagram and Snapchat.
  • Discussing forums – Users can post comments, ask questions, respond to inquiries, and provide insightful information using these apps. For instance, Reddit and Quora.
  • Content sharing networks – Content sharing app allows users to share their content globally. For instance, Pinterest and Flipboard.
  • Consumer review networks – These apps’ main goal is to enable user reviews of various goods, services, and other things. For instance, Yelp and TripAdvisor.
  • Blogging and publishing networks– The app allows users to blog and publish their content worldwide. For instance, WordPress and Medium.

Benefits of social media app development

  • High user engagement.
  • Easy Monetization
  • Purchasing power
  • Absolute access to data
  • Traceability


Features of social media apps you’ll need in 2022

Features of social media apps you'll need in 2022

Once you have decided to go with social media app development, you must know the list of features that you require in your social media apps in 2022. Features affect the cost of social media app development.


There are mainly two types of features- basic and advanced. Let’s know both of these categories-


Basic or MVP Features of Social Media Apps

  • Registration or Log-in

Provide your users with various registration alternatives. If you give your users multiple options, they can complete the registration process quickly. Different options include email and password, phone number and password, and social media registration.

  • Chat

Chat is an essential feature of social media app development. You must allow users to send images, videos, and messages to any social network. Also, don’t forget to include group chat features to let your users chat with two or more users.

  • Search bar

The search feature allows users to search for friends, relatives, influencers, or bloggers to follow. Ensure that the search feature remains easy for your users.

  • Profile creation

Allow your users to create their profiles the way they want. To make the profile creation process easier for your users, allow them to connect the app to their other social media accounts through which the data can be retrieved.

  • Push notification

Another essential feature you can’t avoid missing is the push notification. The feature allows users to get an update about a new message, a new post or a response to their post, and many more. The feature is essential to keep a user engaged with the app.

  • Feed

The feed feature is an essential part of social media app development that lets users stay updated with all the information about their friends, family, favorite influencers or bloggers, etc.

  • Media sharing

Social media apps such as Facebook, Snapchat, or Whatsapp allow users to share an exclusive range of media files, including images, videos, GIFs, and so on. Ensure to give your users the facility of media sharing features.


Advanced Features of Social Media Apps

The advanced features in your social media app  can make it unique. However, special features can increase social media app development costs as they require the most delinquent tools and technologies. Let’s know the advanced features-

  • Location-based content

The feature allows users to check what people are doing and where they are. Users may feel more personalized and more likely to take action if the content is provided after location data analysis. Ensure to provide a location-based content feature on your social media app development.

  • AR technology

Artificial Reality or AR is an advanced technology that can give users a fantastic experience. For instance, the Lenskart app and website’s “3D Try On” function lets users preview how a frame might appear on their faces. Snapchat and Instagram also include various AR filters that attract users’ attention.

  • AI chatbots

Providing 24*7 services to users is a crucial part of social media apps. AI chatbots work 24*7 and solve all the queries of users.

  • Editing

Provide your potential users with the features of editing their photos and videos in your social media app development. This feature will help you get more users in no time.


You can add numerous other features to your social media app that can relate to your app and make you unique from other competitors. For that, you need to do market research and analyze everything properly.

Once you finalize the features and functionalities of your app, you can easily calculate the cost of your social media app.


Social Media App Development Costs

The method you decide to design a social network app, the features you intend to include, and the amount of time required for development all impact the social media app development cost. The cost may also change based on where the development team is located.

Compared to those in Asia and Eastern Europe, developers in North America and Western Europe earn more per hour. The price to create a mobile app for iOS or Android would be $94500 based on an average hourly rate of $50, which might take 1900 hours. The cost of developing an app for both platforms would be $152850. The hourly rate is typical $100 in places like Australia and North America, and prices will vary accordingly.


How can a social media app be made?

You require an experienced mobile app development team with iOS and Android developers, UI/UX designers, QA specialists, project managers, and backend and front-end developers.

You require a set of tools and technologies to build social media apps.

  • Android app development

For social media Android app development, we use the Kotlin programming language.

  • iOS app development

For social media iOS app development, we use the Swift programming language.


Let’s have a look at the various stages of social media app development-

  • Product idea and business expertise.
  • Project evaluation and proposal
  • Prototyping
  • Product design
  • Backlog and development contract
  • Development process
  • Quality Assurance
  • App release and maintenance


Monetization’s ways for social media app development

Monetization’s ways for social media app development

  • Advertisement

Advertisement is considered one of the top and most popular ways to make money. The most popular social media apps, such as Instagram and Youtube, generate good money through advertisements.

However, we suggest not including too much advertisement on your app and only relevant content that won’t irritate your users.

  • Premium subscription

Users will be ready to pay even more if your app is unique and includes excellent content.

Therefore, in addition to providing valuable information for free, your app can also include a feature that offers premium, exclusive content that interested users can subscribe to.

  • Physical merchandise

If you build a strong community, people will purchase products or services from your social media app.

So, get strong community support to generate money and attract users’ attention.

  • In-app purchases

Another effective monetization technique is to provide a way for community members to buy digital goods relating to your niches, such as e-books or podcasts.


How can Mobulous assist you with the creation of social media apps?

No wonder social media app development is a trending field, and developing an app can benefit you. However, understanding your potential users and creating the best social media app is indeed not an easy task.

Mobulous is one of the best and most renowned mobile app development companies. We have significant experience and expertise in all the major platforms, such as Android and iOS. Our team offers exclusive social media app development services, including messaging, custom, and full-fledged video apps. We have top social media apps on our lists, performing amazingly worldwide.

FAQ’s – Social Media App Development

Question: What factors determine a social media platform’s success?

Answer: A successful social media platform or app is created to maximize user engagement with your content.

The following are some of the most frequent pointers that companies use while creating social media apps:

  • Consider yourself a member of the audience.
  • Choose a market and specialize in it entirely.
  • Keep an eye on and follow your rivals
  • .Keep trends going

Question: How long does it take to create a social networking application?

Answer: It could take 7 to 12 months to create a social networking app, depending on the complexity, project management, platform, and type of app.

Get in touch with our social media app development specialists to start immediately. 

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