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Client Overview: Food Delivery Brand

Burger King approached Mobulous Technologies to create a seamless mobile experience, making it easier for customers to order, customize meals, and earn rewards instantly.

Challenges Faced

Ensuring smooth, contactless ordering, integrating multiple payment methods, managing real-time menu updates, and delivering a fast, reliable app experience for millions of users.

Primary Goals

Develop a user-friendly app for dine-in, takeaway, and delivery; enable meal customization; integrate loyalty rewards; and handle high traffic while maintaining top performance.

Target Users

Primary:Young adults and busy professionals ordering meals online.

Secondary: Families and casual diners seeking convenient, contactless, and personalized food delivery experiences.

Discovery & Research Insights

Our research focused on understanding how users interact with food delivery apps, what motivates repeat orders, and how to enhance convenience, rewards, and personalization in the Indian experience.

1. User Profile: Rohan, 25

Occupation: Software Engineer

Pain Points: Long delivery times, confusing menu navigation, lack of rewards clarity

Goals: Fast ordering, easy customization, transparent reward tracking

2. User Profile: Aisha, 32

Occupation: Marketing Executive

Pain Points: Limited payment options, missing order updates, difficulty in locating nearby outlets

Goals: Multiple payment modes, real-time order tracking, location-based offers

3. Key Research Findings

70% prefer faster order customization, 85% value real-time tracking, 78% want better rewards visibility, 90% seek smooth payment options and clear delivery communication.

Project Timeline & Team Composition

✅

Project Status

Production

App launched 3 months back

👥

Team Size

12 Active Members

Across design, development, and QA teams

⏱️

Timeline

6 Months Duration

From concept to production launch

🏆

Milestones

5 of 5 Completed

All major milestones achieved successfully

Project Timeline

Our structured 6-month journey from concept to successful production launch

🔍

Discovery & Research

Month 1

Comprehensive market research, user interviews, competitive analysis, and requirement gathering to establish project foundation and strategic direction for the EV logistics platform.

Completed
🎨

Design & Prototyping

Month 2

Created wireframes, design systems, high-fidelity mockups for customer and driver apps, and interactive prototypes. Conducted extensive user testing and iterated based on feedback.

Completed
💻

Development Sprint

Month 3-4

Agile development sprints with frontend and backend implementation for all platforms (customer app, driver app, web panels), API integration, real-time tracking, and payment gateway setup.

Completed
🧪

Testing & QA

Month 5

Comprehensive testing including unit tests, integration tests, load testing with 1000+ concurrent users, user acceptance testing, security audits, and performance optimization across all platforms.

Completed
🚀

Launch & Scaling

Month 6

Production deployment to app stores, driver onboarding across Delhi-NCR, marketing campaigns, monitoring setup, and post-launch optimization. Successfully scaled to 10K+ customers and 5K+ drivers.

Completed

Our Expert Team

PM
Project Manager
1 Lead
UX
UX/UI Designers
2 Designers
FE
Frontend Developers
3 Developers
BE
Backend Developers
2 Developers
QA
QA Engineers
2 Engineers
DV
DevOps Engineer
1 Engineer

Our Approach & Strategy

At Mobulous Technologies, we focused on creating a seamless, user-friendly Burger King app experience, making ordering, rewards, and contactless dining effortless and enjoyable for every user.

📰 Customer-Centric Interface

We designed the app to be intuitive, conducting multiple usability tests so users could easily place orders, customize meals, and track deliveries without any friction.

⚡ Agile Collaboration

Two-week sprints with continuous client feedback allowed us to quickly implement features like Crown rewards, personalized offers, and real-time order updates across platforms.

🔒 Secure & Reliable

We ensured secure transactions, protected user data, and maintained compliance with industry standards, giving customers peace of mind while ordering their favorite meals.

Design Highlights

Typography

We chose Inter as our primary typeface for its excellent readability across all screen sizes and modern, professional appearance that reflects iLine's innovative approach.

Aa
Inter Bold

Headings & Titles

48px - 32px

Aa
Inter Semibold

Subheadings

28px - 24px

Aa
Inter Regular

Body Text

18px - 16px

Aa
Inter Medium

Captions & Labels

14px - 12px

Color Palette

Our color system reflects iLine's commitment to sustainability and modern technology, with a vibrant primary blue representing innovation and trust.

Primary Color

#FD5301

Main brand color, CTAs, active states

Secondary Color

#8EBB52

Hover states, emphasis elements

Success Green

#13AC67

Eco-friendly indicators, confirmations

#333333 Text Dark
#6B7280 Text Gray
#F7F9FC Background
#FFFFFF White
#E5E7EB Borders

Key Modules: Customer, Driver, Enterprise & Admin

We delivered a comprehensive multi-platform solution tailored for different user types, ensuring seamless operations across the entire iLine ecosystem.

📱

Customer App

Android iOS

Intuitive mobile app for customers to book rides, track deliveries in real-time, manage payments, and access order history with seamless one-tap booking functionality.

  • Real-time ride tracking
  • In-app payments
  • Booking history
  • Push notifications
🚗

Driver App

Android iOS

Dedicated mobile application for EV drivers with GPS navigation, earnings tracking, ride acceptance, and battery monitoring for efficient route management.

  • Smart route optimization
  • Battery level monitoring
  • Earnings dashboard
  • Ride acceptance system
🏢

Logistic Partner

Web Panel

Comprehensive web dashboard for logistics partners to manage fleet operations, monitor driver performance, view analytics, and coordinate large-scale deliveries.

  • Fleet management
  • Performance analytics
  • Driver onboarding
  • Route planning tools
🏭

Enterprise Users

Web

Business-focused web platform for enterprise clients to manage bulk bookings, corporate accounts, invoicing, and access detailed reporting for their logistics needs.

  • Bulk booking management
  • Corporate billing
  • API integration
  • Custom reporting
⚙️

Master Admin

Web Panel

Powerful admin dashboard with complete system control, user management, analytics overview, revenue tracking, and configuration settings for the entire platform.

  • System-wide analytics
  • User role management
  • Revenue tracking
  • Platform configuration

Tech Stack & Infrastructure: React Native, AWS & Modular Monolith

We selected a modern, scalable technology stack optimized for performance, security, and cross-platform compatibility across all user interfaces.

⚛️
React Native
Customer App Frontend
📱
Native Android/iOS
Driver App Frontend
⚡
React.js
Web Panels Frontend
🟢
Node.js
Backend Runtime
🚀
Express.js
API Framework
🍃
MongoDB
Database
☁️
AWS
Cloud Infrastructure
🔐
Firebase Auth
Authentication
📊
GraphQL
API Query Language
🗺️
Google Maps API
Mapping & Navigation
🔌
Socket.IO
Real-Time Communication
🎨
Figma
Design Tool

Technical Challenges & Solutions

⚠️ Challenge: High Traffic & Scalability

With over 1 Cr+ downloads, handling massive real-time traffic during peak meal hours without downtime was a major challenge.

✓ Solution: Auto-Scaling Infrastructure

We implemented AWS auto-scaling with load balancers to manage spikes in traffic, ensuring 99.9% uptime and seamless order processing across India.

⚠️ Challenge: Smooth Ordering Experiencey

Users needed a fast, glitch-free ordering flow with multiple payment options and real-time order tracking for dine-in, takeaway, and delivery..

✓ Solution: Optimized Checkout Flow

We re-engineered the app using modular APIs and integrated multiple payment gateways, reducing cart-to-order time by 35% while improving reliability.

⚠️ Challenge: Reward & Loyalty Integration

Ensuring accurate reward point tracking (Crown rewards) across dine-in, takeaway, and delivery was complex due to varied order sources.

✓ Solution: Unified Loyalty Engine

We developed a centralized reward management system syncing all transactions in real time, ensuring users never miss out on their Crown rewards

Architecture & Scalability Overview

Built on a modular monolithic architecture with AWS cloud infrastructure, designed to handle thousands of concurrent rides while maintaining optimal performance and reliability.

Modular Monolith

Mobile API
Web API
Internal Services
Database
🚗 🚗

Customer App

Android | iOS

  • Real-time ride tracking
  • In-app payments
  • Booking history
🚙 ⚙️

Driver App

Android | iOS

  • Smart route optimization
  • Battery level monitoring
  • Earnings dashboard
  • Ride acceptance system
📊

Logistic Partner

Web Panel

  • Fleet management
  • Performance analytics
🏢

Master Admin

Web Panel

  • System-wide analytics
  • User role management
  • Revenue tracking

Modular Monolith Architecture

Organized codebase with clear separation of concerns between mobile API, web API, internal services, and database layers, enabling independent scaling and maintenance.

AWS Cloud Infrastructure

Leveraging AWS services including EC2 for compute, RDS for database management, S3 for storage, and CloudFront CDN for global content delivery with 99.9% uptime.

Horizontal Scalability

Auto-scaling capabilities handle traffic spikes during peak hours, supporting 5000+ concurrent drivers and 10K+ active customers with 1000+ daily rides seamlessly.

Key Features & Highlights

🌱

Seamless Ordering Experience

Place your BK order effortlessly for dine-in, takeaway, or delivery, with a user-friendly interface designed for quick and convenient navigation.

✅

Customizable Menu Options

Have It Your Way! Easily personalize your burgers, sides, and drinks with simple customization options directly within the app.

💰

Crown Rewards Program

Earn and redeem Crown rewards on every order, track your points, and enjoy exclusive offers and discounts through the loyalty program.

📱

Safe & Contactless Services

Ensure safe dining with contactless delivery and pickup options, reducing physical interaction while keeping your favorite meals accessible anytime.

👥

Real-Time Order Tracking

Track your order from kitchen to doorstep with live updates, so you always know exactly when your food will arrive.

📊

Exclusive Deals & Offers

Receive app-only promotions, combo deals, and special discounts curated for BK app users across India.

📍

Multi-City Support

Enjoy a consistent BK experience across multiple cities, with location-based menus, delivery, and store availability.

🚀

Future Expansion & Innovation

Leveraging the success of India’s app, we are building the BK Nigeria app for 18 states, bringing similar features to new markets.

Business Impact & Outcomes

Since launching 3 months ago, iLine has demonstrated exceptional growth and performance metrics, establishing itself as a leading eco-friendly logistics solution in Delhi-NCR.

10K+
App Downloads
60%
User Retention Rate
4.1⭐
App Store Rating
20K
Bookings Per Month
5K+
Active EV Drivers
2.1s
Average Load Time

Client Testimonial

"

Mobulous' Case Studies in App Development showcase innovation at its best. Their logistics and EV fleet management app improved our operational efficiency by 40% through real-time tracking and predictive maintenance.

P

Prakarsh

Founder, i-Line Ai

Post-Launch Support & Maintenance

Our partnership doesn't end at launch. Mobulous provides comprehensive ongoing support to ensure continuous improvement and optimal performance.

24/7 Technical Support

Dedicated support team available round-the-clock to address critical issues, with guaranteed 2-hour response time for urgent matters.

Monthly Feature Updates

Regular app enhancements based on user feedback and analytics. We've already released 6 major feature updates since launch.

Performance Monitoring

Continuous monitoring of app performance, server health, and user experience metrics with proactive optimization.

Frequently Asked Questions

Food delivery app development involves creating mobile and web platforms that enable restaurant ordering, meal customization, real-time tracking, payment processing, and loyalty management for seamless food service experiences across dine-in, takeaway, and delivery channels.

Building a restaurant ordering app requires menu management systems, order customization features, payment gateway integration, real-time tracking, push notifications, admin dashboard, delivery coordination, and loyalty program implementation for comprehensive food service operations.

Essential features include advanced product search with filters, business profile verification, secure payment processing, order management, inventory tracking, analytics dashboard, business messaging, multi-user roles, and integration capabilities for comprehensive B2B transactions.

Real-time order tracking uses GPS technology, order status updates from restaurant systems, delivery personnel location tracking, estimated time calculations, and push notifications to provide customers with live updates from order placement to delivery completion.

Scalable food delivery apps use cloud infrastructure with auto-scaling, microservices architecture, load balancers, efficient databases, caching systems, CDN for content delivery, and performance monitoring to handle high traffic during peak ordering times.

Comprehensive food delivery app development typically takes 4-6 months, including requirements analysis, UI/UX design, feature development, third-party integrations, testing, and deployment. Complex enterprise platforms may require 5-7 months with additional scalability features.

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