Overview of the Logistics Ecosystem

iLine partnered with Mobulous Technologies to revolutionize urban logistics, providing eco-friendly, cost-effective, and reliable delivery solutions through a fully electric vehicle fleet.

The Challenge

Fragmented delivery systems, rising transportation costs, and limited eco-friendly options made it difficult for customers to access reliable, sustainable, and affordable logistics services.

Primary Goals

Develop a seamless platform connecting customers and drivers
Enable real-time ride tracking
Optimize cost-effective delivery routes
Scale operations to 10,000+ active users quickly

Target Audience

Primary: Urban customers and businesses seeking sustainable delivery options.

Secondary: EV drivers and logistics partners looking to join a technology-driven delivery network.

Discovery & Research Insights

During our research, we focused on understanding user behavior, pain points, and expectations in the logistics and delivery space to build a seamless and eco-friendly experience for iLine.

1. User Profile: Rajesh, 35

Occupation: Small Business Owner

Pain Points: High delivery costs, delayed shipments, lack of eco-friendly options.

Goals: Affordable, reliable, and sustainable delivery solutions with real-time tracking.

2. User Profile: Priya, 28

Occupation: Frequent Online Shopper

Pain Points: Uncertain delivery times, limited tracking, poor communication.

Goals: Quick booking, transparent pricing, and timely delivery notifications.

3. Key Research Findings

65% of users prioritize cost-effective delivery, 75% prefer eco-friendly options, and 80% want real-time tracking with seamless booking and driver coordination features.

Project Timeline & Team Composition

✅

Project Status

Production

App launched 3 months back

👥

Team Size

12 Active Members

Across design, development, and QA teams

⏱️

Timeline

6 Months Duration

From concept to production launch

🏆

Milestones

5 of 5 Completed

All major milestones achieved successfully

Project Timeline

Our structured 6-month journey from concept to successful production launch

🔍

Discovery & Research

Month 1

Comprehensive market research, user interviews, competitive analysis, and requirement gathering to establish project foundation and strategic direction for the EV logistics platform.

Completed

🎨

Design & Prototyping

Month 2

Created wireframes, design systems, high-fidelity mockups for customer and driver apps, and interactive prototypes. Conducted extensive user testing and iterated based on feedback.

Completed

💻

Development Sprint

Month 3-4

Agile development sprints with frontend and backend implementation for all platforms (customer app, driver app, web panels), API integration, real-time tracking, and payment gateway setup.

Completed

🧪

Testing & QA

Month 5

Comprehensive testing including unit tests, integration tests, load testing with 1000+ concurrent users, user acceptance testing, security audits, and performance optimization across all platforms.

Completed

🚀

Launch & Scaling

Month 6

Production deployment to app stores, driver onboarding across Delhi-NCR, marketing campaigns, monitoring setup, and post-launch optimization. Successfully scaled to 10K+ customers and 5K+ drivers.

Completed

Our Expert Team

Project Manager

1 Lead

UX/UI Designers

2 Designers

Frontend Developers

3 Developers

Backend Developers

2 Developers

QA Engineers

2 Engineers

DevOps Engineer

1 Engineer

Our Approach & Strategy

At Mobulous Technologies, we focused on creating a seamless, eco-friendly logistics experience with iLine, combining user-centric design, efficient workflows, and robust technology for reliable delivery services.

🚀 User-Friendly Design

We conducted multiple user testing sessions with customers and drivers, refining the app to make booking, tracking, and managing deliveries simple and intuitive.

⚡ Agile Development

Two-week sprints, regular demos, and continuous feedback loops allowed our team to quickly adapt features, ensuring timely launches and seamless updates.

🌱 Eco-Friendly Focus

With an all-electric vehicle fleet, we implemented green logistics solutions, maintaining cost-efficiency while reducing emissions and promoting sustainable delivery practices.

Design Highlights

Typography

We chose Inter as our primary typeface for its excellent readability across all screen sizes and modern, professional appearance that reflects iLine's innovative approach.

Inter Bold

Headings & Titles

48px - 32px

Inter Semibold

Subheadings

28px - 24px

Inter Regular

Body Text

18px - 16px

Inter Medium

Captions & Labels

14px - 12px

Color Palette

Our color system reflects iLine's commitment to sustainability and modern technology, with a vibrant primary blue representing innovation and trust.

Primary Color

#FD5301

Main brand color, CTAs, active states

Secondary Color

#8EBB52

Hover states, emphasis elements

Success Green

#13AC67

Eco-friendly indicators, confirmations

#333333 Text Dark

#6B7280 Text Gray

#F7F9FC Background

#FFFFFF White

#E5E7EB Borders

Key Modules: Customer, Driver, Enterprise & Admin

We delivered a comprehensive multi-platform solution tailored for different user types, ensuring seamless operations across the entire iLine ecosystem.

📱

Customer App

Android iOS

Intuitive mobile app for customers to book rides, track deliveries in real-time, manage payments, and access order history with seamless one-tap booking functionality.

Real-time ride tracking
In-app payments
Booking history
Push notifications

🚗

Driver App

Android iOS

Dedicated mobile application for EV drivers with GPS navigation, earnings tracking, ride acceptance, and battery monitoring for efficient route management.

Smart route optimization
Battery level monitoring
Earnings dashboard
Ride acceptance system

🏢

Logistic Partner

Web Panel

Comprehensive web dashboard for logistics partners to manage fleet operations, monitor driver performance, view analytics, and coordinate large-scale deliveries.

Fleet management
Performance analytics
Driver onboarding
Route planning tools

🏭

Enterprise Users

Web

Business-focused web platform for enterprise clients to manage bulk bookings, corporate accounts, invoicing, and access detailed reporting for their logistics needs.

Bulk booking management
Corporate billing
API integration
Custom reporting

⚙️

Master Admin

Web Panel

Powerful admin dashboard with complete system control, user management, analytics overview, revenue tracking, and configuration settings for the entire platform.

System-wide analytics
User role management
Revenue tracking
Platform configuration

Tech Stack & Infrastructure: React Native, AWS & Modular Monolith

We selected a modern, scalable technology stack optimized for performance, security, and cross-platform compatibility across all user interfaces.

⚛️

React Native

Customer App Frontend

📱

Native Android/iOS

Driver App Frontend

⚡

React.js

Web Panels Frontend

🟢

Node.js

Backend Runtime

🚀

Express.js

API Framework

🍃

MongoDB

Database

☁️

AWS

Cloud Infrastructure

🔐

Firebase Auth

Authentication

📊

GraphQL

API Query Language

🗺️

Google Maps API

Mapping & Navigation

🔌

Socket.IO

Real-Time Communication

🎨

Figma

Design Tool

Technical Challenges & Solutions

⚠️ Challenge: Efficient Fleet Management

Coordinating 5000+ EV drivers in real-time while minimizing delays and idle time was complex, especially during peak hours with thousands of daily rides.

✓ Solution: Smart Dispatch System

Implemented a real-time driver-customer matching engine with geofencing and predictive routing, reducing wait times by 35% and optimizing fleet utilization across Delhi-NCR.

⚠️ Challenge: Battery & Route Optimization

Electric vehicles need efficient route planning to avoid downtime due to battery limitations while ensuring timely deliveries for cost-conscious customers.

✓ Solution: EV-Aware Routing

Integrated battery-level tracking with dynamic route optimization, allowing drivers to recharge efficiently without delaying deliveries, improving on-time performance, and lowering operational costs.

⚠️ Challenge: High App Traffic

Serving 10K+ active customers with live ride updates caused occasional slowdowns, risking poor user experience during peak booking hours.

✓ Solution: Scalable Real-Time Architecture

Built using WebSockets and cloud-based caching for instant ride tracking and notifications, ensuring under-second updates and smooth performance even during peak traffic.

Architecture & Scalability Overview

Built on a modular monolithic architecture with AWS cloud infrastructure, designed to handle thousands of concurrent rides while maintaining optimal performance and reliability.

aws

⌣

Modular Monolith

Mobile API

Web API

Internal Services

Database

🚗 🚗

Customer App

Android | iOS

Real-time ride tracking
In-app payments
Booking history

🚙 ⚙️

Driver App

Android | iOS

Smart route optimization
Battery level monitoring
Earnings dashboard
Ride acceptance system

📊

Logistic Partner

Web Panel

Fleet management
Performance analytics

🏢

Master Admin

Web Panel

System-wide analytics
User role management
Revenue tracking

Modular Monolith Architecture

Organized codebase with clear separation of concerns between mobile API, web API, internal services, and database layers, enabling independent scaling and maintenance.

AWS Cloud Infrastructure

Leveraging AWS services including EC2 for compute, RDS for database management, S3 for storage, and CloudFront CDN for global content delivery with 99.9% uptime.

Horizontal Scalability

Auto-scaling capabilities handle traffic spikes during peak hours, supporting 5000+ concurrent drivers and 10K+ active customers with 1000+ daily rides seamlessly.

Feature Highlights: Real-Time Tracking, Payments & Route Optimization

🌱

Eco-Friendly Fleet

All-electric vehicles ensure zero-emission deliveries, supporting sustainable logistics while reducing operational costs for businesses and individual customers.

✅

Reliable Deliveries

Track every shipment in real-time, ensuring on-time pickups and drop-offs with transparent updates for both customers and drivers.

💰

Cost-Effective Solutions

Optimized route planning and dynamic pricing offer affordable delivery options without compromising service quality.

📱

Seamless Booking

One-tap booking for instant pickup requests, scheduled deliveries, and automated notifications for driver arrival times.

👥

Driver & Customer Management

Manage profiles for drivers and customers, monitor performance, and provide feedback to enhance overall service efficiency.

📊

Analytics & Insights

Visual dashboards provide detailed insights into delivery trends, fleet performance, and daily operations for smarter decision-making.

📍

Real-Time Tracking

Live GPS tracking keeps customers informed, while drivers receive optimized navigation for faster, safer, and more efficient deliveries.

🚀

Scalable Operations

Supports a growing network of 5000+ drivers and 10K+ active customers in Delhi-NCR, handling over 1000 daily rides seamlessly.

Business Impact & Outcomes

Since launching 3 months ago, iLine has demonstrated exceptional growth and performance metrics, establishing itself as a leading eco-friendly logistics solution in Delhi-NCR.

10K+

App Downloads

60%

User Retention Rate

4.1⭐

App Store Rating

20K

Bookings Per Month

5K+

Active EV Drivers

2.1s

Average Load Time

Client Testimonial

Mobulous' Case Studies in App Development showcase innovation at its best. Their logistics and EV fleet management app improved our operational efficiency by 40% through real-time tracking and predictive maintenance.