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Client Overview: Leading News Publication Platform

Dainik Bhaskar, one of India’s leading news publishers, partnered with Mobulous Technologies to enhance their mobile app, delivering a faster, more engaging news experience to millions of readers.

Industry Challenges in Digital News Publishing

The existing app needed modernization to handle high traffic, improve user engagement, and provide seamless access to breaking news and personalized content across platforms.

Project Objectives & Business Goals

Redesign the app for smooth performance, integrate interactive features, ensure scalability for millions of users, and continuously optimize the experience based on real-time analytics.

Target Users

Primary: Hindi-speaking adults seeking timely news updates.

Secondary: Young readers and regional audiences rely on mobile news for daily information.

Discovery & Research Insights

Our team worked closely with their PMs, analyzing user behavior, studying competitors, and identifying opportunities to enhance app engagement and simplify news consumption.

1. User Profile: Nandita, 28

Occupation: Working Professional

Pain Points: Overwhelmed by news notifications, hard to find regional updates, difficulty saving articles

Goals: Personalized news feed, offline reading, easy sharing

2. User Profile: Piyush, 45

Occupation: Small Business Owner

Pain Points: Slow app loading, cluttered interface, missing local news

Goals: Fast app experience, simple navigation, reliable regional coverage

3. Key Research Findings

70% of users prefer news summaries, 65% value offline reading, 80% want customizable news categories, 75% expect seamless app performance.

Project Timeline & Team Composition

✅

Project Status

Production

App launched 3 months back

👥

Team Size

12 Active Members

Across design, development, and QA teams

⏱️

Timeline

6 Months Duration

From concept to production launch

🏆

Milestones

5 of 5 Completed

All major milestones achieved successfully

Project Timeline

Our structured 6-month journey from concept to successful production launch

🔍

Discovery & Research

Month 1

Comprehensive market research, user interviews, competitive analysis, and requirement gathering to establish project foundation and strategic direction for the EV logistics platform.

Completed
🎨

Design & Prototyping

Month 2

Created wireframes, design systems, high-fidelity mockups for customer and driver apps, and interactive prototypes. Conducted extensive user testing and iterated based on feedback.

Completed
💻

Development Sprint

Month 3-4

Agile development sprints with frontend and backend implementation for all platforms (customer app, driver app, web panels), API integration, real-time tracking, and payment gateway setup.

Completed
🧪

Testing & QA

Month 5

Comprehensive testing including unit tests, integration tests, load testing with 1000+ concurrent users, user acceptance testing, security audits, and performance optimization across all platforms.

Completed
🚀

Launch & Scaling

Month 6

Production deployment to app stores, driver onboarding across Delhi-NCR, marketing campaigns, monitoring setup, and post-launch optimization. Successfully scaled to 10K+ customers and 5K+ drivers.

Completed

Our Expert Team

PM
Project Manager
1 Lead
UX
UX/UI Designers
2 Designers
FE
Frontend Developers
3 Developers
BE
Backend Developers
2 Developers
QA
QA Engineers
2 Engineers
DV
DevOps Engineer
1 Engineer

Our Development Strategy

At Mobulous Technologies, we collaborated closely with the Dainik Bhaskar team for over two years, enhancing their popular news app with continuous improvements, user-focused features, and seamless performance.

📰 User-Focused Design

We conducted extensive on-site workshops with their PMs, iterating app features to improve readability, navigation, and personalized news experience for over 5 crore users.

⚡ Agile Collaboration

Working directly with their teams, we followed agile methods, including bi-weekly sprints, regular demos, and feedback sessions to ensure timely, high-quality updates.

🔒 Performance & Security

We optimized the app for speed and reliability while maintaining strict security standards, ensuring safe access to news content across millions of devices.

Design Highlights

Typography

We chose Inter as our primary typeface for its excellent readability across all screen sizes and modern, professional appearance that reflects iLine's innovative approach.

Aa
Inter Bold

Headings & Titles

48px - 32px

Aa
Inter Semibold

Subheadings

28px - 24px

Aa
Inter Regular

Body Text

18px - 16px

Aa
Inter Medium

Captions & Labels

14px - 12px

Color Palette

Our color system reflects iLine's commitment to sustainability and modern technology, with a vibrant primary blue representing innovation and trust.

Primary Color

#FD5301

Main brand color, CTAs, active states

Secondary Color

#8EBB52

Hover states, emphasis elements

Success Green

#13AC67

Eco-friendly indicators, confirmations

#333333 Text Dark
#6B7280 Text Gray
#F7F9FC Background
#FFFFFF White
#E5E7EB Borders

Key Modules: Customer, Driver, Enterprise & Admin

We delivered a comprehensive multi-platform solution tailored for different user types, ensuring seamless operations across the entire iLine ecosystem.

📱

Customer App

Android iOS

Intuitive mobile app for customers to book rides, track deliveries in real-time, manage payments, and access order history with seamless one-tap booking functionality.

  • Real-time ride tracking
  • In-app payments
  • Booking history
  • Push notifications
🚗

Driver App

Android iOS

Dedicated mobile application for EV drivers with GPS navigation, earnings tracking, ride acceptance, and battery monitoring for efficient route management.

  • Smart route optimization
  • Battery level monitoring
  • Earnings dashboard
  • Ride acceptance system
🏢

Logistic Partner

Web Panel

Comprehensive web dashboard for logistics partners to manage fleet operations, monitor driver performance, view analytics, and coordinate large-scale deliveries.

  • Fleet management
  • Performance analytics
  • Driver onboarding
  • Route planning tools
🏭

Enterprise Users

Web

Business-focused web platform for enterprise clients to manage bulk bookings, corporate accounts, invoicing, and access detailed reporting for their logistics needs.

  • Bulk booking management
  • Corporate billing
  • API integration
  • Custom reporting
⚙️

Master Admin

Web Panel

Powerful admin dashboard with complete system control, user management, analytics overview, revenue tracking, and configuration settings for the entire platform.

  • System-wide analytics
  • User role management
  • Revenue tracking
  • Platform configuration

Tech Stack & Infrastructure: React Native, AWS & Modular Monolith

We selected a modern, scalable technology stack optimized for performance, security, and cross-platform compatibility across all user interfaces.

⚛️
React Native
Customer App Frontend
📱
Native Android/iOS
Driver App Frontend
⚡
React.js
Web Panels Frontend
🟢
Node.js
Backend Runtime
🚀
Express.js
API Framework
🍃
MongoDB
Database
☁️
AWS
Cloud Infrastructure
🔐
Firebase Auth
Authentication
📊
GraphQL
API Query Language
🗺️
Google Maps API
Mapping & Navigation
🔌
Socket.IO
Real-Time Communication
🎨
Figma
Design Tool

Technical Challenges & Solutions

⚠️ Challenge: High Traffic Management

The app had millions of daily users, causing slow load times and crashes during peak news updates.

✓ Solution: Scalable Backend Architecture

Implemented microservices with load balancing and caching strategies, ensuring smooth performance even with 5+ crore downloads and real-time news delivery.

⚠️ Challenge: Personalized News Delivery

Users wanted relevant news recommendations without overwhelming the app with heavy algorithms.

✓ Solution: Smart Recommendation Engine

Integrated AI-based content filtering and offline caching to serve personalized news instantly while reducing server load by 30%.

⚠️ Challenge: Seamless Multimedia Experience

High-quality images and videos caused slow page loads and increased data usage on mobile networks.

✓ Solution: Optimized Media Streaming

Used adaptive image compression and progressive video streaming to enhance speed, reduce bandwidth consumption, and improve overall user experience.

Architecture & Scalability Overview

Built on a modular monolithic architecture with AWS cloud infrastructure, designed to handle thousands of concurrent rides while maintaining optimal performance and reliability.

Modular Monolith

Mobile API
Web API
Internal Services
Database
🚗 🚗

Customer App

Android | iOS

  • Real-time ride tracking
  • In-app payments
  • Booking history
🚙 ⚙️

Driver App

Android | iOS

  • Smart route optimization
  • Battery level monitoring
  • Earnings dashboard
  • Ride acceptance system
📊

Logistic Partner

Web Panel

  • Fleet management
  • Performance analytics
🏢

Master Admin

Web Panel

  • System-wide analytics
  • User role management
  • Revenue tracking

Modular Monolith Architecture

Organized codebase with clear separation of concerns between mobile API, web API, internal services, and database layers, enabling independent scaling and maintenance.

AWS Cloud Infrastructure

Leveraging AWS services including EC2 for compute, RDS for database management, S3 for storage, and CloudFront CDN for global content delivery with 99.9% uptime.

Horizontal Scalability

Auto-scaling capabilities handle traffic spikes during peak hours, supporting 5000+ concurrent drivers and 10K+ active customers with 1000+ daily rides seamlessly.

Key Features & Highlights

🌱

Personalized News Feed

Curates news based on user preferences, trending topics, and location, ensuring every reader gets relevant updates instantly.

✅

Breaking News Alerts

Real-time notifications for important national and regional events, keeping users informed the moment news breaks.

💰

Offline Reading Mode

Allows users to save articles and read them anytime, even without internet connectivity, for uninterrupted news access.

📱

Advanced Search & Categories

Easily explore news by categories, keywords, or topics, enabling readers to quickly find stories that matter most.

👥

Multimedia News Experience

Integrates videos, images, and interactive graphics within articles to deliver a richer, engaging storytelling experience.

📊

Regional Language Support

Offers content in multiple regional languages, making news accessible to a wider audience across different states in India.

📍

User Engagement Analytics

Tracks reading habits, article shares, and time spent, helping their team improve content strategy and user experience.

🚀

On-Site Collaboration & Continuous Enhancement

We worked closely with their PMs for over 2 years, implementing enhancements for an app with 5+ crore downloads.

Business Impact & Outcomes

Since launching 3 months ago, iLine has demonstrated exceptional growth and performance metrics, establishing itself as a leading eco-friendly logistics solution in Delhi-NCR.

10K+
App Downloads
60%
User Retention Rate
4.1⭐
App Store Rating
20K
Bookings Per Month
5K+
Active EV Drivers
2.1s
Average Load Time

Client Testimonial

"

Mobulous' Case Studies in App Development showcase innovation at its best. Their logistics and EV fleet management app improved our operational efficiency by 40% through real-time tracking and predictive maintenance.

P

Prakarsh

Founder, i-Line Ai

Post-Launch Support & Maintenance

Our partnership doesn't end at launch. Mobulous provides comprehensive ongoing support to ensure continuous improvement and optimal performance.

24/7 Technical Support

Dedicated support team available round-the-clock to address critical issues, with guaranteed 2-hour response time for urgent matters.

Monthly Feature Updates

Regular app enhancements based on user feedback and analytics. We've already released 6 major feature updates since launch.

Performance Monitoring

Continuous monitoring of app performance, server health, and user experience metrics with proactive optimization.

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